The Internet Yellow Pages business model has largely re-focused on hosting small business websites, and upselling from that position. At least, it has for Yellow Book. YellowBook Chief New Media Officer Pat Marshall, speaking at the recent Borrell conference in New York, said “it used to be about listings. Now it is Websites.” Marshall noted …continue reading »
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June 27, Mission BayWelcome
Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.
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