PayPal | Local Onliner

Oct 23

2012

Retail’s New Mobile-Based Pretzel: Forget Pyramids and Funnels

Throw out the pyramid and the funnel. The pretzel is the new paradigm for mobile-driven retail, according to panelists at the OMMA Mobile M Commerce event Oct. 22 in Los Angeles. The age-old pyramid and funnel concepts have been driven by initial awareness, browsing and then transactions. But such linear thinking doesn’t make as much …continue reading »

Categories: Conferences, Mobile, Shopping/Transactions

Tags: MoPay, OMMA Mobile M Commerce, PayPal

Mar 18

2011

Monster Offers Sets Mobile Transactions for Deal a Day

Mobile is playing an increasingly large role for deal a day, with some companies seeing it accounting for 20-25 percent of their traffic. But making transactions from mobile devices remains a work in progress. There is apparently no PayPal equivalent for mobile. It’s an issue that Monster Offers, a publicly-traded daily deal aggregator and social …continue reading »

Categories: Deals, Shopping/Transactions

Tags: Monster Offers, PayPal, Zala

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Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and focus on running the company’s conference division, and the Marketplaces research program.
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Retail’s New Mobile-Based Pretzel: Forget Pyramids and Funnels

Monster Offers Sets Mobile Transactions for Deal a Day

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