Belly Adds Apple Ties, Enhancements: A Look at Local Loyalty, Post 2011

A slew of membership-based loyalty plays such as Belly, Five Stars, SpotOn, MOGL, Spring, Perka, Thanx and others launched around 2011 to focus more on customer loyalty than new customer acquisitions. The business model: charge SMBs monthly fees; recognize customers via Point of Sales or other means; drive new purchases and loyalty. Since then –but […]

First Data Adds Beacon Technology to its Perka Loyalty Solution

First Data, the payment processing giant, has been building up a suite of services that would take the company far beyond payment processing and inject it squarely in the middle of SMB marketing. The suite as currently configured includes the Clover Point of Sales system; Insightics analytics of transactions; Gyft virtual gift card services; and […]

Spending-Based Loyalty Programs: Perka Gets Beyond ‘Buy 10, Get 1’

“Buy 10, Get 1” loyalty programs are directly descended from paper punchcard programs and serve a general purpose. They are especially effective for transactions that are always about the same (i.e. coffee, pizza and the movies). But how do you spur more buying and more frequent buying when transactions are highly variable? This was a […]