Peter Krasilovsky's

Local Onliner

Mar 28
2011

Closely Launches ‘Social Select’; Moving Deals Away from Mass Market

If you are a small business, what do you do after you run the daily deal? Or how do you run a daily deal-like promotion “safely,” without hurting your brand? These are the questions that a number of start-ups have posed for themselves as they seek to dive in to the deals revolution, while differentiating …continue reading »

Categories: Deals, Social Media

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Jul 8
2010

Perry Evans on Closely: ‘The Social Graph’ is Overtaking E-Mail Marketing

Small businesses are gaining the ability to interact with customers anytime, as email marketing gives way to “the social graph,” says local marketing pioneer Perry Evans, who is introducing Closely Inc., a new firm dedicated to helping SMBs leverage the new opportunities in online and mobile marketing. Like everyone else, Evans says he has watched …continue reading »

Categories: Deals, Shopping/Transactions, Yellow Pages

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Mar 22
2010

Perry Evans’ New Thing: Groupon-Like Closely, Inc.

Perry Evans, a founder of Local Matters and MapQuest, has launched a beta version of Closely, Inc., a new group-based promotions company, joining the 100 or more companies that hope to follow in the footsteps of Groupon, and perhaps improve on it. Groupon has over one million registered users. First up is a Business Edition, …continue reading »

Categories: Deals, Shopping/Transactions, Social Media

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Feb 11
2009

Largest MLS Launches Consumer-Facing Real Estate Portal

Multiple Listing Services are generally seen as technologically backward sites restricted to Realtors. But this may change, if a new consumer-facing model takes off. Specifically, Local Matters, the social media vendor launched by MapQuest founder Perry Evans, has teamed with MRIS, the mega-MLS based in the DC Metro area, to launch homesdatabase.com. The site is …continue reading »

Categories: Classifieds, Google, HyperLocal, Local Search, Misc, Sales Channels, Shopping/Transactions, Verticals, Yellow Pages

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