LSA 2013: Mobile Promotions Show True Value

Ads aren’t just valued for bringing in calls and walk ins. Local businesses increasingly place value on consumers looking up maps and directions, or participating in loyalty efforts, notes SuperMedia Director of Mobile Development Chris Folmer, who was speaking on a panel at The Local Search Association conference April 16 in Las Vegas. ‚ÄúThere are […]

Placecast: Getting National Retailers on the Local Web

National retailers are increasingly looking to get their local stores into local websites, directories and social and mobile sites. But they are confronting issues such as bad local store listing data, and the challenge of competing with locally-owned stores for social and mobile media awareness, according to a morning panel hosted by Red Door Interactive […]