Google’s done pretty well with text ads based on keyword search. But do content page keywords really unleash the potential for Weather.com beyond “cumulous clouds,” or for MSNBC.com beyond “election results?” In fact, media sites such as Weather.com and USAToday.com are likely to attract a certain type of person that may be ready to do …continue reading »
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Events
June 27, Mission BayWelcome
Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.
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