Peter Krasilovsky's

Local Onliner

Aug 4
2009

Leadership Change at TargetSpot

TargetSpot has announced that founder Doug Perlson has stepped down to launch a new venture. His replacement is Eyal Goldwerger, an online advertising and e-commerce veteran. TargetSpot, which is backed by Bain Capital, CBS Interactive and Union Square Ventures, aggregates the online stream of radio stations and other online music services to build up its …continue reading »

Categories: Google, HyperLocal, TV/Radio

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Jun 11
2009

Bid4Spots’ Reverse Auctions Add Cable Systems

Bid4Spots, which has successfully played David vs. Google’s Goliath in working with radio stations to reverse auction off unsold airtime, is extending its service to local cable TV. The auctioneer will work with advertisers to let cable operators bid to place ads on networks. Cable systems generally have two minutes of inventory an hour. As …continue reading »

Categories: Google, Sales Channels, TV/Radio

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May 22
2009

WMS ’09: Radio, TV Seek to Extend Reach Via Wireless

Radio and TV station executives and industry groups are seeking to get chips inserted into mobile handsets to extend the reach of their respective programming. And they may do it with federal help as a public safety issue. Emmis Communications President and CEO Jeff Smulyan, speaking at WMS ’09 in Washington D.C. said radio chips …continue reading »

Categories: Conferences, TV/Radio

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May 14
2009

NPR’s Schiller: Radio Sites Must Do More than Complement

NPR President and CEO Vivian Schiller says that “radio and NPR (are) doing very well, but we have to think now about becoming our own disruptors before we take the path of newspaper companies.” Speaking on a Fast Search Webinar, the former GM for NYTimes.com opined that “digital media is more compatible with radio than …continue reading »

Categories: TV/Radio

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May 11
2009

TargetSpot Focuses on Online Radio Ads; Preps for Google’s (Re)Entry

Radio stations have only marginally leveraged the Web, generally via streaming news and music. Very little unique advertising has been sold. Aiming to fix that is TargetSpot, a two-year-old company that is working with 70 station groups to produce and sell both local and national audio ads. Founded in summer 2006 and launched in January …continue reading »

Categories: Google, TV/Radio

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Feb 13
2009

Google Walks Away from Radio

Weeks after its decision to abandon its Print Ads program, Google has done the same with its sister program for radio ads. Both programs offered ad buying capability in their respective media, through Google’s AdWords online ad platform. The company essentially cited the same reason that it did for newspapers: “It didn’t have the impact …continue reading »

Categories: Google, Sales Channels, TV/Radio

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Jan 8
2009

Fisher Communications Sells Pegasus News

Pegasus News, the Dallas hyperlocal site, was seen as a great model for other markets when Fisher Communications, a leading broadcaster in Seattle and the Northwest, bought the site in July 2007. But the roiled market in broadcasting apparently stifled Fisher’s ambitions. Ultimately, there were never serious efforts made to install a Pegasus platform on …continue reading »

Categories: Google, HyperLocal, Money, TV/Radio

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