Peter Krasilovsky's

Local Onliner

May 11
2008

Kill the Innovators: San Diego U-T Lays Off Online Leaders

These are tough, fast-changing times for newspapers, and many of them are taking severe measures to get back on track. Sometimes, it means putting the innovative online guy in charge of print too, as Bay Area News Group has done with online advertising head David Prizer. But sometimes, it means consolidating power under the old …continue reading »

Categories: Classifieds, Google, HyperLocal, Mobile, Newspapers, Sales Channels, Shopping/Transactions, TV/Radio, Verticals, Video

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Apr 10
2008

Google Struggles in Radio; Bid4Spots Gains Favor

Google’s ambitious effort to take its bidding system across media might be hitting a bump in radio. The company’s program started out fairly well when Google bought dMarc (since renamed Google Audio Ads) for $102 million plus incentives in 2006. Since then, it must be doing something right. It claims affiliations with 1,600 FM and …continue reading »

Categories: Google, Sales Channels, TV/Radio

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Apr 9
2008

Arbitron Redefining Radio’s Pitch to Local Advertisers

The rise of Web-oriented behavioral targeting and the tough economics and unwieldiness of user diaries and phone calls has pushed radio ratings giant Arbitron to focus less on radio station ranking and more on providing qualitative data about specific local businesses. The shift might have ramifications across all media, especially in smaller markets. Leveraging its …continue reading »

Categories: Research, TV/Radio

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Apr 1
2008

BIA ’08 Exec Forum: ‘Use Radio to Drive Users to the Web’

Radio stations selling Internet packages to advertisers such as car and furniture dealers should focus on “high engagement” inventory, and generally work to engage their users like online air talent did during radio’s golden era, according to Emmis Interactive’s Deborah Esayian. Emmis Interactive is the online arm of Emmis Communications, the ninth largest radio broadcast …continue reading »

Categories: Conferences, Research, Technology, TV/Radio

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Dec 18
2007

Clear Channel, DMM Teamup for Online Video

Radio has virtually been a non-starter for local online sales, but a new video initiative by Clear Channel Radio, the nation’s largest chain with stations in 80 U.S. markets, might ramp things up. The video initiative, using Denver Multimedia (DMM) as its video producer, provides radio advertisers with the option to produce 30 second or …continue reading »

Categories: Sales Channels, TV/Radio, Video, Yellow Pages

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