Peter Krasilovsky's

Local Onliner

Feb 15
2011

ReachLocal Gets into Deal a Day via DealOn

Local sales leaders are now jumping into the deal a day phenomenon. Yesterday, Citysearch said they’d push deals hard to its thousands of advertisers. Today, ReachLocal announced that it was buying DealOn Media. Specific terms weren’t disclosed, but ReachLocal is valuing DealOn at $10 million. DealOn will be keeping its name for now, and CEO …continue reading »

Categories: Deals, Money, Sales Channels

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Jul 27
2010

ReachLocal Reports 27% Growth in Advertisers

ReacLocal delivered its first quarterly report as a public company today, noting that its active advertiser count has climbed 27 percent from 13,200 to 16,700, and that its consolidated revenues climbed 47 percent from $47.97 million to $70.362 million It also reported adding 72 percent more senior sales people, going from 143 to 246; and …continue reading »

Categories: Misc

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Jun 15
2010

ReachLocal’s ‘Bizzy’ Launches in 3 Markets

ReachLocal has continued its efforts to add sticky usage for small businesses and diversify beyond reselling Google with the launch of “Bizzy” in New York, San Francisco and Dallas. Bizzy itself, which has a 21 person team, was launched by ReachLocal in early 2009 and is headquartered in Mountain View, CA. It is being held …continue reading »

Categories: Sales Channels, Yellow Pages

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May 6
2010

ReachLocal IPO Moving Ahead

ReachLocal says it is going ahead with its IPO. A new filing with the SEC noted that it will price 4.8 million shares between $17-$19, allowing it to raise between $81.6 million and 91.2 million — below the $100 million it originally wanted to raise. If the IPO is successful, it may be followed by …continue reading »

Categories: Google, Local Search, Money, Sales Channels

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Mar 1
2010

ReachLocal Adds Presence and Reputation Management Via SMB:LIVE

As it readies its expected public offering, ReachLocal is branching out beyond its roots as a third party SMB reseller for Google and others. First, it started selling display.Now it is set to offer improved search optimization, digital presence and reputation management via the acquisition of SMB:LIVE. Other companies in the space have made similar …continue reading »

Categories: Money, Sales Channels, Social Media

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Feb 16
2010

WebVisible Announces $20 Million Round

The money is moving quickly into the third party SMB reseller space. ReachLocal has applied for a $100 milion IPO, which could go out this spring. In hopes of similar paydays, its rivals are raising hordes of cash. Yodle, for instance, has announced that it has added $10 million, boosting its total amount raised $38 …continue reading »

Categories: Money, Sales Channels

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Dec 28
2009

ReachLocal’s S1 Filing Provides New Details About Company

ReachLocal’s S1 filing to raise $100 million includes valuable details about the company. With grosses of $146.7 million for the first nine months of 2009, and operations in the U.S., Canada, the U.K., and Australia, the local search and display reseller has become one of the biggest bets in local. According to the S1, ReachLocal, …continue reading »

Categories: Google, Money, Sales Channels, Verticals

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Jason Calacanis, CEO, Mahalo
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Josh Fenton, CEO, GoLocal24
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Randy Parker, President, SMB Apps
    Mark Schmulen, GM, Social Media, Constant Contact
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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