Peter Krasilovsky's

Local Onliner

Dec 23
2009

ReachLocal Files for IPO

ReachLocal, the fast growing search and display sales channel for small businesses with operations in the U.S., UK, Canada and Australia, has filed with the SEC to raise $100 million in an IPO. The company recently reported that it has 500 + sales people and 300 staffers. Reach earned $146.7 million in revenue in 2008, …continue reading »

Categories: Local Search, Money, Sales Channels

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Sep 15
2009

ReachLocal Buys out Partner in Australia

ReachLocal has taken sole control of ReachLocal Australia by buying out the 50 percent of shares held by Netus, an Aussie VC backed by Rupert Murdoch’s News Corp. The buyout , at “an attractive multiple of Netus’ original investment,” means that ReachLocal, which had a worldwide gross of$146 million in 2008, now fully controls all …continue reading »

Categories: Local Search, Sales Channels, Yellow Pages

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Aug 14
2009

ReachLocal Grossed $147 Million in 2008; Projects ’09 Growth

One of the big qs in local has been how well ReachLocal is doing. The SMB online advertising consultant was reportedly valued at $305 million after an October 2007 investment round. While ReachLocal says that number is “inaccurate,” the company’s ultimate success – still undetermined — would have important implications on the future of small …continue reading »

Categories: Local Search, Sales Channels

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Apr 21
2009

ReachLocal Launches Local Ad Exchange

ReachLocal has launched ReachLocal XChange, a local business ad exchange, with Fox Audience Network, Ask Sponsored Listings and others. By doing so, the company moves beyond its initial reliance on search packages to small businesses. The introduction of an ad exchange is the second major change to its model in recent months. A couple of …continue reading »

Categories: Classifieds, Google, Local Search, Misc, Sales Channels

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Feb 18
2009

ReachLocal Adds Display to Search Offering

Clearly, SMB marketing is no longer just about local search and directory listings. While search remains as important piece of the pie, display is emerging in its own right. Marchex, AdReady, Cobalt’s Admission, MediaTraks, Mixpo and Jivox are among those companies that have been targeting SMBs and others for display (and rich media) solutions. Now, …continue reading »

Categories: Google, HyperLocal, Local Search, Sales Channels

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Nov 4
2008

Implications of The SpotRunner Layoffs

Spotrunner announced that it is laying off 115 people, or less than 30 percent of its staff. It confirmed that a big chunk of the layoffs are coming from its local sales division, formerly known as Weblistic. Company officials say they are getting mean and lean for the recession, but that it has significant cash …continue reading »

Categories: Google, Local Search, Sales Channels, Video

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