Peter Krasilovsky's

Local Onliner

Aug 6
2009

Inman SF Connect: Yelp COO Geoff Donaker

Yelp COO Geoff Donaker, subbing at the last minute for a “very ill” CEO Jerremy Stoppelman, told an Inman SF Connect audience that Yelp’s base of 24 million + unique “Yelpers,” seven million reviews and “thousands” of advertisers represents a rich opportunity for any vertical small business – including realtors. Although Yelp takes a horizontal …continue reading »

Categories: Classifieds, Conferences, Social Media, Verticals, Video

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Aug 6
2009

Inman SF Connect: Redfin’s Glenn Kelman

One of the big new ideas of the consumer resolutions during the past few years has been Redfin, a real estate service that provides consumers with comprehensive home buying tools and pays real estate professionals flat fees with bonuses based on the quality of their service as judged by consumers. The company, which is in …continue reading »

Categories: Conferences, Sales Channels, Verticals

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Jul 6
2009

AH Belo Invests in Real Estate Pay For Performance Site

Newspaper companies are so far down we don’t pretend to offer comprehensive fixes anymore. That’d be science fiction. But we do track the incremental investments that leverage their strengths and often prove to be strong profit centers in themselves. Last year, we noted AH Belo’s $2 million investment in ResponseLogix – an auto dealer leads …continue reading »

Categories: Classifieds, Google, Newspapers, Sales Channels, Verticals, Yellow Pages

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Apr 16
2009

Apartments Increasingly Marketed on Web, Mobile

Apartments are in the vanguard among online marketplace verticals, as more apartment owners take advantage of Web and mobile features to target prospects — especially younger prospects. Indeed, apartment owners are increasingly leveraging video to show off floor plans and surrounding communities. They’re also using social media such as MySpace to differentiate their communities and …continue reading »

Categories: Classifieds, Google, HyperLocal, Local Search, Shopping/Transactions, Verticals, Yellow Pages

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Feb 27
2009

Cablevision Still Bullish on Newsday Synergies, Despite Huge Write-Offs

Cablevision bet big on synergy (and ignored the CW about the newspaper industry) when it bought Newsday from Tribune Co. last summer for $650 million. Today, less than eight months later, it concedes that it has written off $402 million of that investment (a significantly worse investment than Stephen Marbury of Cablevision’s Knicks). Whether the …continue reading »

Categories: Classifieds, HyperLocal, Local Search, Misc, Newspapers, Technology, TV/Radio, Verticals, Video, Yellow Pages

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Feb 11
2009

Real Estate Coup: The Washington Post Quits HomeFinder for Trulia

The Washington Post is switching its local real estate search from Classified Ventures’ HomeFinder.com to Trulia. The switch takes place in April, and is being announced just after Classified Ventures’ introduction of the Home Finder brand, which replaces the HomeScape brand. The move from a Classified Ventures, Inc. (CVI) product is somewhat surprising, in part …continue reading »

Categories: Classifieds, Google, HyperLocal, Local Search, Misc, Sales Channels, Shopping/Transactions, Verticals, Yellow Pages

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Feb 11
2009

Largest MLS Launches Consumer-Facing Real Estate Portal

Multiple Listing Services are generally seen as technologically backward sites restricted to Realtors. But this may change, if a new consumer-facing model takes off. Specifically, Local Matters, the social media vendor launched by MapQuest founder Perry Evans, has teamed with MRIS, the mega-MLS based in the DC Metro area, to launch homesdatabase.com. The site is …continue reading »

Categories: Classifieds, Google, HyperLocal, Local Search, Misc, Sales Channels, Shopping/Transactions, Verticals, Yellow Pages

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