Tag Archives: Recruitment

HotJobs’ Launches ‘Pay-Per-Candidate;’ Broad Implications

In an action that could have broad implications for the classifieds industry, Yahoo! HotJobs has added a “Pay Per Candidate” model that guarantees that recruiters aren’t paying for untouched “ghost” listings. Pay Per Candidate only charges recruiters when candidates view a listing and act on it.

The HotJobs model, similar to efforts launched by niche recruitment sites such as Indeed, allows recruiters to put a ceiling on the number of applications received. Recruiters can also screen candidate credentials so they aren’t paying for unqualified applicants.

HotJobs’ move suggests continued evolution up the search ladder, and the industry’s growing efficiency (and complexity). It is easy to see how Pay Per Candidate could similarly be applied across the board for car sites, real estate sites and other classified segments.

Theoretically, a next step for HotJobs would be to add more searchable elements, matching searches to candidates, and charging a premium for conversions, a la some of the installations of Vast.com’s service.

Yahoo HotJobs For Sale? (Not Yet)

Under the new leadership of CEO Carol Bartz, everything is up for review at Yahoo, and that probably includes HotJobs, its recruitment site. But recent press reports suggesting that HotJobs has already been designated for sale are off base.

The news stories are based on Bartz’s broad answer to a question about which Yahoo properties might be vulnerable. HotJobs has never been singled out.

The future of HotJobs is an especially important issue to many members of the 800-newspaper strong Yahoo consortium, which was initially put together to co-promote HotJobs as a national recruitment solution. HotJobs remains an important part of the consortium’s efforts, although some members of the consortium use other recruitment solutions, such as Monster.com. There has been a lot of focus on behavioral targeting (SmartAds),as well as conversion and take rates.

Bartz herself has already made several gestures in support of the consortium. Last month, she appeared at the consortium’s affiliate meeting in Las Vegas.

Gannett Takes Controlling Interest in CareerBuilder

While other media companies stave off bill collectors and even bankruptcy, Gannett is taking advantage of its cash reserves to buy larger shares of the local ecosystem. The newspaper and broadcast company, which purchased remaining shares in ShopLocal from Tribune a couple of months ago, has now bought a controlling interest in CareerBuilder.

Gannett paid Tribune, its former co-equal in the site, $135 million for 10 percent of the company. It now has 50.8 percent, while Tribune holds 30.8 percent. Other shareholders include McClatchy, which has 14.4 percent, and Microsoft, which has 4 percent.

CareerBuilder has been presented by its owners as a great newspaper success story, effectively bundling print and online and ramping up its marketing to present stiff competition, and in some categories, leadership over once impenetrable Monster.com. It competes in the U.S. and in Europe – a major reason for Gannett’s desire to purchase a larger stake, given its shares in U.K. newspapers.

Doubters in the industry have suggested that CareerBuilder’s “bundle” is something of a mirage, as the value of the print side dissipates. Hundreds of newspapers, of course, have pursued alternative solutions offered by Yahoo via HotJobs, while others have teamed with Monster. Whatever it is, CareerBuilder has certainly seen its share of recruitment success, having turned around an online situation in which newspapers were failing.

It might seem logical that Gannett would next take a dominant share in Cars.com, another newspaper success story. But such a move would be considerably more complicated as five newspaper companies are involved: Besides Gannett, other cars.com owners include Tribune, McClatchy, The Washington Post Co. and Belo Corp.

Barton’s Newest Vertical: GlassDoor.com, a Recruitment Site

Rich Barton – Mr. Vertical – has added a new recruitment oriented vertical to a lineup that now includes Expedia (sold), Zillow and Avvo. The new effort is GlassDoor.com, which provides recruitment oriented information. It solicits and publishes detailed salary and bonus information by position and company; as well as indepth reviews about company culture and views of top executives.

The company was founded by Barton, former Hotwire president Robert Hohman and Tim Besse. Hohman and Besse worked under Barton at Expedia. GlassDoor has received funding from Benchmark Ventures and its founders, and has an initial team of 12 people.

Hohman says the company has launched with 3,300 reviews on 275 companies, mostly oriented towards the tech communities of Silicon Valley and Seattle. Eventually, more universal categories will be added, such as nurses and teachers. Everything on the site is free and (theoretically) supported by targeted advertising from employers and recruitment agencies, among others.

The first round of reviews was conducted by a research team and is already fairly representative, with a broad swath of job types. Each participant was promised anonymity, and received detailed information back after providing answers to 16t questions in eight categories.

Some initial findings showed that Google pays engineers $110k, or $5k more than Microsoft. Apple, meanwhile pays its engineers $89K. People may work there for the prestige, says Hohman. At the Apple Store, meanwhile, the smart people who provide sales help get $9-14 per hour, while Geniuses behind the counter get up to $24 per hour.

The majority of initial reviews were for Microsoft, Yahoo, Cisco and Apple. Microsoft people give CEO Steve Ballmer a 68 percent approval rating; Yahoo! people, meanwhile, give Jerry Yang 58 percent. Looking at the tracking, you can really see that Yang’s approval ratings really dived after he didn’t go through with the Microsoft sale.

While Hohman concedes that such a system could be abused, the site has worked to minimize it with safeguards, such as validated email, implemented on the advice of Stephen Kaufer, a board member who was the founder of Trip Advisor.

Already, there are plans to syndicate content from the site around the Internet, however Hohman doesn’t rule out partnerships for recruitment with newspapers and other media, a la Zillow. But the site is primarily a destination site that will live or die on advertising, he says.