Peter Krasilovsky's

Local Onliner

Feb 28
2012

Reply’s MerchantCircle Relaunches; Heavier Consumer Focus, Less on Listings

MerchantCircle, which was sold to Reply.com in May 2011, continues to rethink the traditional Yellow Pages small business model. The company today unveils a web site that is less oriented towards directory listings, and more oriented – it hopes — towards winning more consumer traffic, generating more SMB leads, and better monetization. While the new …continue reading »

Categories: Misc, Social Media, Yellow Pages

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May 26
2011

MerchantCircle Sold to Reply! Inc. for $60 Million

Reply! Inc has acquired MerchantCircle for $60 Million in cash and stock in a deal that makes a big bet on SMB, vertical and social marketing. The deal, which should be completed in Q3, brings MerchantCircle’s list of 1.6 million SMBs to Reply’s “leads or enhanced clicks” platform that ties together elements of search and …continue reading »

Categories: Local Search, Money, Verticals

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Feb 24
2011

Reply.com Buys AdHubs, Will Add Mobile App Strategy

Reply.com has carved out a niche among online marketing companies by offering an auction marketplace for locally-targeted consumer traffic for various verticals (home improvement, autos, real estate, insurance, etc.) Now, it is set on building a mobile strategy. The company recently announced that it has acquired AdHubs, a mobile App developer that sees vertical apps …continue reading »

Categories: Local Search, Mobile, Verticals

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Feb 27
2010

A Look at Reply.com’s SV-1

Reply.com this week announced plans to raise $60 million in an IPO. ReachLocal had earlier announced similar plans to go public. The success of one or both companies’ efforts will have a major impact on other local-themed companies’ efforts to raise funds and/or go public. Looking at Reply.com’s SV1, we see that the company has …continue reading »

Categories: Local Search, Verticals

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Feb 1
2010

Reply.com: Applying Leads, Performance to Key Verticals

Vertical businesses that have relied on Yellow Pages and newspapers and other classified channels aren’t always seeing the same performance based results that they might expect in the Google age. But many of them also aren’t likely to become keyword experts, or spend a lot of time managing their accounts. That’s always the SMB dilemma, …continue reading »

Categories: Local Search, Verticals

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