Reply’s MerchantCircle Relaunches; Heavier Consumer Focus, Less on Listings

MerchantCircle, which was sold to Reply.com in May 2011, continues to rethink the traditional Yellow Pages small business model. The company today unveils a web site that is less oriented towards directory listings, and more oriented – it hopes — towards winning more consumer traffic, generating more SMB leads, and better monetization. While the new […]

Reply.com Buys AdHubs, Will Add Mobile App Strategy

Reply.com has carved out a niche among online marketing companies by offering an auction marketplace for locally-targeted consumer traffic for various verticals (home improvement, autos, real estate, insurance, etc.) Now, it is set on building a mobile strategy. The company recently announced that it has acquired AdHubs, a mobile App developer that sees vertical apps […]

Reply.com: Applying Leads, Performance to Key Verticals

Vertical businesses that have relied on Yellow Pages and newspapers and other classified channels aren’t always seeing the same performance based results that they might expect in the Google age. But many of them also aren’t likely to become keyword experts, or spend a lot of time managing their accounts. That’s always the SMB dilemma, […]