Peter Krasilovsky's

Local Onliner

Jul 28
2010

ComScore: Women Use Interactive Local Media Differently

We know that certain Web phenomenon are women driven. Groupon and DailyCandy, for instance, are heavily dominated by women; Facebook to a lesser degree. Gilt Groupe, the high end “flash sales” fashion site, is more of a women’s thing (although a surprising number of men also use it). Local community news and school information is …continue reading »

Categories: Research, Social Media

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Mar 11
2010

MerchantCircle Index: Mixed Awareness Levels for Local Players

MerchantCircle’s Merchant Index tracks merchant confidence in the economy (low). But it also yields some unexpected “real world” insight into merchant awareness and use of their local online marketing options. The Index is based on 11,000+ email respondents , so there is likely to be an online bias in the results. Of its 1.1 million …continue reading »

Categories: Research

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Jul 10
2008

What Kind of Newspaper Reader Are You?

A leading Copenhagen newspaper, Ekstra Bladet, has always sought to “maintain” high frequency buyers; target middle frequency buyers to boost subscriptions and single copy buyers; and target the impulsive behavior of low frequency buyers with pictures of pretty girls and/or scoundrels on the cover. Now, according to an article in the INMA’s Ideas magazine by …continue reading »

Categories: Newspapers

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Apr 9
2008

Arbitron Redefining Radio’s Pitch to Local Advertisers

The rise of Web-oriented behavioral targeting and the tough economics and unwieldiness of user diaries and phone calls has pushed radio ratings giant Arbitron to focus less on radio station ranking and more on providing qualitative data about specific local businesses. The shift might have ramifications across all media, especially in smaller markets. Leveraging its …continue reading »

Categories: Research, TV/Radio

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