Placecast: Getting National Retailers on the Local Web

National retailers are increasingly looking to get their local stores into local websites, directories and social and mobile sites. But they are confronting issues such as bad local store listing data, and the challenge of competing with locally-owned stores for social and mobile media awareness, according to a morning panel hosted by Red Door Interactive […]

NAA 2009: ‘Local’ is the New ‘Luxury’ in Retail

While retailers are reducing their brand advertising, along with store inventory and headcount at their headquarters and stores, promotions, local events and direct marketing efforts are getting a big boost, says TNS Retail Forward Exec VP Dan Stenik, who was speaking at The NAA’s Annual Convention in San Diego. Quoting an ancient Chinese proverb, Stenik […]

Retail Services Beyond Store Locators: Where2GetIt

Local retailers are increasingly going beyond store locators to drive sales. The extensions to store locators include brand locators, coupons, menus, trip planners, and even guides to where WiFi, non-smoking and RV parking can be found. A leading vendor in providing retailer solutions is Anaheim-based Where2GetIt. Roughly 280 companies, and 550 brands are using Where2GetIt […]