Peter Krasilovsky's

Local Onliner

May 25
2010

Placecast: Getting National Retailers on the Local Web

National retailers are increasingly looking to get their local stores into local websites, directories and social and mobile sites. But they are confronting issues such as bad local store listing data, and the challenge of competing with locally-owned stores for social and mobile media awareness, according to a morning panel hosted by Red Door Interactive …continue reading »

Categories: Conferences, Mobile

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Aug 27
2009

Puma Uses Web to Boost Local Stores

The idea of national retailers using the Web to add a local presence is always a good one, at least up on the white board. But up to now, such stores really haven’t had much to say at the local level. Now, Puma’s sneaker and athleticware outlets in Boston, Chicago, Houston, Los Angeles, Miami, New …continue reading »

Categories: Shopping/Transactions, Social Media

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Jun 2
2009

Target Teams with Comcast’s Daily Candy for ‘Red Hot Shop’

Target expects to add some editorial oomph to its designer items by hiring Comcast’s Daily Candy to independently select and write about them in the “Red Hot Shop” a new section of the Target site co-branded with Daily Candy. All the selected items can be purchased via a button to Target’s ecommerce shop. Target is …continue reading »

Categories: Sales Channels, Shopping/Transactions

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Apr 7
2009

NAA 2009: ‘Local’ is the New ‘Luxury’ in Retail

While retailers are reducing their brand advertising, along with store inventory and headcount at their headquarters and stores, promotions, local events and direct marketing efforts are getting a big boost, says TNS Retail Forward Exec VP Dan Stenik, who was speaking at The NAA’s Annual Convention in San Diego. Quoting an ancient Chinese proverb, Stenik …continue reading »

Categories: Conferences, Newspapers, Sales Channels

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Jul 15
2008

Outside.in Redefines Local as ‘You’

The relationship between personalization and local has always been a close one, but now Outside.in is banking that consumers want to marry them together. The placeblogger site, which recently received $3 million in new funding from a group of high profile cyber people such as Fred Wilson and Esther Dyson, has rolled out several software …continue reading »

Categories: Classifieds, HyperLocal, Local Search, Yellow Pages

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Apr 14
2008

Retail Services Beyond Store Locators: Where2GetIt

Local retailers are increasingly going beyond store locators to drive sales. The extensions to store locators include brand locators, coupons, menus, trip planners, and even guides to where WiFi, non-smoking and RV parking can be found. A leading vendor in providing retailer solutions is Anaheim-based Where2GetIt. Roughly 280 companies, and 550 brands are using Where2GetIt …continue reading »

Categories: Local Search, Mapping, Misc, Mobile, Shopping/Transactions

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