Peter Krasilovsky's

Local Onliner

May 25
2010

Placecast: Getting National Retailers on the Local Web

National retailers are increasingly looking to get their local stores into local websites, directories and social and mobile sites. But they are confronting issues such as bad local store listing data, and the challenge of competing with locally-owned stores for social and mobile media awareness, according to a morning panel hosted by Red Door Interactive …continue reading »

Categories: Conferences, Mobile

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Aug 27
2009

Puma Uses Web to Boost Local Stores

The idea of national retailers using the Web to add a local presence is always a good one, at least up on the white board. But up to now, such stores really haven’t had much to say at the local level. Now, Puma’s sneaker and athleticware outlets in Boston, Chicago, Houston, Los Angeles, Miami, New …continue reading »

Categories: Shopping/Transactions, Social Media

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Jun 2
2009

Target Teams with Comcast’s Daily Candy for ‘Red Hot Shop’

Target expects to add some editorial oomph to its designer items by hiring Comcast’s Daily Candy to independently select and write about them in the “Red Hot Shop” a new section of the Target site co-branded with Daily Candy. All the selected items can be purchased via a button to Target’s ecommerce shop. Target is …continue reading »

Categories: Sales Channels, Shopping/Transactions

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Apr 7
2009

NAA 2009: ‘Local’ is the New ‘Luxury’ in Retail

While retailers are reducing their brand advertising, along with store inventory and headcount at their headquarters and stores, promotions, local events and direct marketing efforts are getting a big boost, says TNS Retail Forward Exec VP Dan Stenik, who was speaking at The NAA’s Annual Convention in San Diego. Quoting an ancient Chinese proverb, Stenik …continue reading »

Categories: Conferences, Newspapers, Sales Channels

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Jul 15
2008

Outside.in Redefines Local as ‘You’

The relationship between personalization and local has always been a close one, but now Outside.in is banking that consumers want to marry them together. The placeblogger site, which recently received $3 million in new funding from a group of high profile cyber people such as Fred Wilson and Esther Dyson, has rolled out several software …continue reading »

Categories: Classifieds, HyperLocal, Local Search, Yellow Pages

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Apr 14
2008

Retail Services Beyond Store Locators: Where2GetIt

Local retailers are increasingly going beyond store locators to drive sales. The extensions to store locators include brand locators, coupons, menus, trip planners, and even guides to where WiFi, non-smoking and RV parking can be found. A leading vendor in providing retailer solutions is Anaheim-based Where2GetIt. Roughly 280 companies, and 550 brands are using Where2GetIt …continue reading »

Categories: Local Search, Mapping, Misc, Mobile, Shopping/Transactions

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com
    Dave Schappell, Director, Product Development, AmazonLocal

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Adam Epstein, President and COO, Ad Marketplace
    Perry Evans, CEO, Closely
    Josh Fenton, CEO, GoLocal24
    David Hornik, Principal, August Capital
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Jeff Moriarty, VP, Product Development, Boston.com
    Randy Parker, President, SMB Apps
    Steve Sherfy, Manager, Local and Mobile Search, Group M
    Mark Schmulen, GM, Social Media, Constant Contact
    Jaidev Shergill, CEO, Bundle
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Karl Siebrecht, CEO, AdReady
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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