Bid4Spots, which has successfully played David vs. Google’s Goliath in working with radio stations to reverse auction off unsold airtime, is extending its service to local cable TV. The auctioneer will work with advertisers to let cable operators bid to place ads on networks. Cable systems generally have two minutes of inventory an hour. As …continue reading »
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June 27, Mission BayWelcome
Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.
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