YPA 09: Dave Swanson,RH Donnelley; Chris Cummings, Marquette Group

Keynoting at the Yellow Pages Association Convention in San Diego today, RH Donnelley CEO Dave Swanson acknowledged “the worst local media environment this country has seen since the Great Depression.” But YPA’s outgoing chairman also noted that “the will to live in our industry is very strong.” “We’re moving from sellers of advertising products to […]

Vertical SlowDown? Teresa Lawlor on Vertical Challenges

The development of verticals is an obvious growth strategy for newspapers, Yellow Pages, search engines and as standalones. The Kelsey Group projects that verticals and classifieds will make up 25 percent of interactive local revenue by 2012. But nothing happens overnight. And at this point, still early in the game, there have been some initial […]