Sacramento Bee | Local Onliner

Aug 2

2010

Sacramento Emerges as ‘Ground Zero’ for Blogger Networks

The Sacramento area is fast becoming Ground Zero for local blog networks. McClatchy’s Sacramento Connect, a project carved from The Sacramento Bee, is a content connector for 70+ area blogs and websites. It first started incubating last summer, and was fully in place by March. Connect, which is sub-titled “best of the local Web,” can …continue reading »

Categories: HyperLocal, Newspapers, Sales Channels

Tags: Ben Ilfeld, McClatchy, Sacramento, Sacramento Bee, Sacramento Local Online Ad Network, Sacramento Press

Nov 10

2009

Sacramento Press Blends HyperLocal, Social Media Management

Hyperlocal models continue experimenting with ways to make it work on a standalone basis. Networks, ecommerce and other revenue streams have all been tried out. BackFence vet Mark Potts has even set up GrowthSpur as a consulting firm and national network specifically to leverage the clout of Hyperlocal sites. A new approach is being tried …continue reading »

Categories: HyperLocal

Tags: Backfence, GrowthSpur, hyperlocal, Mark Potts, Next Door Media, Sacramento Bee

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Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.
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Sacramento Emerges as ‘Ground Zero’ for Blogger Networks

Sacramento Press Blends HyperLocal, Social Media Management

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