Peter Krasilovsky's

Local Onliner

Aug 14
2009

ReachLocal Grossed $147 Million in 2008; Projects ’09 Growth

One of the big qs in local has been how well ReachLocal is doing. The SMB online advertising consultant was reportedly valued at $305 million after an October 2007 investment round. While ReachLocal says that number is “inaccurate,” the company’s ultimate success – still undetermined — would have important implications on the future of small …continue reading »

Categories: Local Search, Sales Channels

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May 22
2009

The Sales Debate at WMS ’09: Interactive Specialists, or Sell-It-All?

As more and more digital products and partnerships are introduced, a real debate is emerging whether they can be sold by a traditional media sales type who may be more focused on core product, have limited time to make his or her case (and apparently, a “C student” as well). WMS ’09 participants in Washington …continue reading »

Categories: Conferences, Sales Channels, TV/Radio

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Sep 16
2008

DMS ’08 Keynote: Marc Tellier, Chairman, YPG Group

YPG Group of Canada, which is widely considered as one of the best positioned Yellow Pages companies in the world, will continue to focus on manning its sales channel, resisting efforts to rely too heavily on self serve solutions, according to YPG Chairman Marc Tellier. “Search engine companies will privately admit self service isn’t working,” …continue reading »

Categories: Conferences, Sales Channels, Yellow Pages

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Sep 16
2008

DMS ’08: Are YP Sales Better Off as Quasi-Free Agents?

A philosophical debate has broken out at Kelsey’s Directional Media Services conference in Atlanta. At issue is whether Yellow Pages sales people prefer the new third party reseller approach that makes every sales person an entrepreneur, representing the interests of their clients; or the warm embrace and discipline of established Yellow Pages companies. In this …continue reading »

Categories: Conferences, Sales Channels, Yellow Pages

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Jul 31
2008

Economy is Bad? Hiring Up in Print and Local Search

The economy isn’t doing too well, but that hasn’t hurt the hiring picture for Yellow Pages and Local Search sales pros, according to YP veteran Ken Clark, who put out an interesting promo for his recruitment firm, Hawthorne Executive Search. Clark says that hiring via Hawthorne is up 25 percent in 2008. Publishers continue to …continue reading »

Categories: Local Search, Sales Channels, Yellow Pages

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Mar 17
2008

WebVisible Lands $12 Million; Emphasizes Integrated SMB Solutions

The small business advertising arms race has gotten hotter in recent weeks, as companies eye a chance to add Google and Yahoo search solutions, and other services to small business marketing budgets once totally contained by Yellow Pages. First we had ReachLocal’s $305 million valuation based on a $55 million round of financing, sparking the …continue reading »

Categories: Classifieds, Google, Local Search, Money, Newspapers, Sales Channels, TV/Radio, Verticals, Yahoo, Yellow Pages

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Mar 7
2008

OK, Here’s The Lineup for SEATTLE, April 30-May 2

It’s been a lot of fun putting this together – a “who’s who” lineup for Kelsey’s Drilling Down on Local: Marketplaces, which takes places April 30-May 2 in Seattle (my favorite city). This show, entirely inspired by Kelsey’s Marketplaces research program, which I run, takes a fresh stab at everything, with a major focus on …continue reading »

Categories: Classifieds, Conferences, HyperLocal, Local Search, Mapping, Mobile, Newspapers, Research, Sales Channels, Shopping/Transactions, Technology, TV/Radio, Verticals, Yahoo, Yellow Pages

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com
    Dave Schappell, Director, Product Development, AmazonLocal

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Adam Epstein, President and COO, Ad Marketplace
    Perry Evans, CEO, Closely
    Josh Fenton, CEO, GoLocal24
    David Hornik, Principal, August Capital
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Jeff Moriarty, VP, Product Development, Boston.com
    Randy Parker, President, SMB Apps
    Steve Sherfy, Manager, Local and Mobile Search, Group M
    Mark Schmulen, GM, Social Media, Constant Contact
    Jaidev Shergill, CEO, Bundle
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Karl Siebrecht, CEO, AdReady
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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