Peter Krasilovsky's

Local Onliner

Aug 14
2009

ReachLocal Grossed $147 Million in 2008; Projects ’09 Growth

One of the big qs in local has been how well ReachLocal is doing. The SMB online advertising consultant was reportedly valued at $305 million after an October 2007 investment round. While ReachLocal says that number is “inaccurate,” the company’s ultimate success – still undetermined — would have important implications on the future of small …continue reading »

Categories: Local Search, Sales Channels

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May 22
2009

The Sales Debate at WMS ’09: Interactive Specialists, or Sell-It-All?

As more and more digital products and partnerships are introduced, a real debate is emerging whether they can be sold by a traditional media sales type who may be more focused on core product, have limited time to make his or her case (and apparently, a “C student” as well). WMS ’09 participants in Washington …continue reading »

Categories: Conferences, Sales Channels, TV/Radio

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Sep 16
2008

DMS ’08 Keynote: Marc Tellier, Chairman, YPG Group

YPG Group of Canada, which is widely considered as one of the best positioned Yellow Pages companies in the world, will continue to focus on manning its sales channel, resisting efforts to rely too heavily on self serve solutions, according to YPG Chairman Marc Tellier. “Search engine companies will privately admit self service isn’t working,” …continue reading »

Categories: Conferences, Sales Channels, Yellow Pages

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Sep 16
2008

DMS ’08: Are YP Sales Better Off as Quasi-Free Agents?

A philosophical debate has broken out at Kelsey’s Directional Media Services conference in Atlanta. At issue is whether Yellow Pages sales people prefer the new third party reseller approach that makes every sales person an entrepreneur, representing the interests of their clients; or the warm embrace and discipline of established Yellow Pages companies. In this …continue reading »

Categories: Conferences, Sales Channels, Yellow Pages

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Jul 31
2008

Economy is Bad? Hiring Up in Print and Local Search

The economy isn’t doing too well, but that hasn’t hurt the hiring picture for Yellow Pages and Local Search sales pros, according to YP veteran Ken Clark, who put out an interesting promo for his recruitment firm, Hawthorne Executive Search. Clark says that hiring via Hawthorne is up 25 percent in 2008. Publishers continue to …continue reading »

Categories: Local Search, Sales Channels, Yellow Pages

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Mar 17
2008

WebVisible Lands $12 Million; Emphasizes Integrated SMB Solutions

The small business advertising arms race has gotten hotter in recent weeks, as companies eye a chance to add Google and Yahoo search solutions, and other services to small business marketing budgets once totally contained by Yellow Pages. First we had ReachLocal’s $305 million valuation based on a $55 million round of financing, sparking the …continue reading »

Categories: Classifieds, Google, Local Search, Money, Newspapers, Sales Channels, TV/Radio, Verticals, Yahoo, Yellow Pages

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Mar 7
2008

OK, Here’s The Lineup for SEATTLE, April 30-May 2

It’s been a lot of fun putting this together – a “who’s who” lineup for Kelsey’s Drilling Down on Local: Marketplaces, which takes places April 30-May 2 in Seattle (my favorite city). This show, entirely inspired by Kelsey’s Marketplaces research program, which I run, takes a fresh stab at everything, with a major focus on …continue reading »

Categories: Classifieds, Conferences, HyperLocal, Local Search, Mapping, Mobile, Newspapers, Research, Sales Channels, Shopping/Transactions, Technology, TV/Radio, Verticals, Yahoo, Yellow Pages

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