Two schools of thought have broken out about loyalty programs. The first is to build a collective currency for points or other loyalty incentives that can be used anywhere in the network. This is the approach taken by players such as Cartera, Edo, Mogl, Local Bonus and numerous others covering the gamut. The second is …continue reading »
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Events
Sept. 11-13 Austin! Register here.Featured Speakers include:
Zorik Gordon, ReachLocal
Russ Laraway, Twitter
Surojit Chatterjee, Google
Neil Salvage, CBS Local
Hunter Rose, Ben & Jerry’s
Simon Greenman, Home Advisor
Jim Contardi, First Data
Matt Baker, Facebook
Vikas Jain, Google/Wildfire
Raj Kapoor, Microsoft
Valentin Matrat, Google
Darnell Holloway, Yelp
Dave Galvan, 24 Hour Fitness
Chris Folmer, Dex Media
Andrew Shotland, Local SEO GuideWelcome
Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and focus on running the company’s conference division, and the Marketplaces research program.
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