Two schools of thought have broken out about loyalty programs. The first is to build a collective currency for points or other loyalty incentives that can be used anywhere in the network. This is the approach taken by players such as Cartera, Edo, Mogl, Local Bonus and numerous others covering the gamut. The second is …continue reading »
Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and focus on running the company’s conference division, and the Marketplaces research program.