Peter Krasilovsky's

Local Onliner

Apr 30
2010

San Diego News Network Adds Weekly Print Edition

The U.S. Local News Network says that its San Diego News Network site is launching a weekly print edition of its best news stories. Print editions have been looked at by other sites to raise visibility for the site and reinforce advertising relationships. Prior to its acquisition by Citysearch, InsiderPages actively promoted a print edition …continue reading »

Categories: HyperLocal, Newspapers

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Apr 13
2010

Deal Current Hopes to Level ‘Daily Deal’ Playing Field for Local Media

Daily deals are one of the hottest new areas for local advertising and promotions, with Groupon, Living Social and more than 150 other players rolling out their own versions. At least two companies, Click ‘N Shout and Deal Current, are targeting local media companies as partners. Basically, they’ll provide the technical and logistical know-how, and …continue reading »

Categories: Deals, Sales Channels, Shopping/Transactions

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Apr 6
2010

‘Daily Deals’ Galore: Dueling San Diego Media Take on Groupon

The San Diego Union Tribune and the upstart San Diego News Network are launching competing “Daily Deal” products, with Facebook and Twitter accompaniments, and will try to eat into the lead in the local market that has been assumed by Groupon (and Living Social and many others). The SDUT launches its Groupon-like “Sign on San …continue reading »

Categories: Deals, HyperLocal, Newspapers, Sales Channels, Shopping/Transactions, Social Media

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Oct 22
2009

Ex-Chicago Trib Staffers to Provide Chicago Content for NY Times

Local news blogs may have trouble making their economics work. But what if their content can be picked up and paid for by major media outlets? That’s the model behind the Chicago News Cooperative (CNC), a new organization of former Chicago Tribune staffers. The CNC, which has received start-up funding by The MacArthur Foundation, is …continue reading »

Categories: HyperLocal, Newspapers

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Sep 29
2009

San Diego Hyperlocal Site Launches ‘U.S. Local News Network’

The San Diego News Network announced ambitious plans to expand its template for local news, sports, events, lifestyle and entertainment, to 40 North American cities in the next 30 months. The company, renamed The U.S. Local News Network, already has sites in San Diego and the southwest portion of adjacent Riverside County. It is set …continue reading »

Categories: HyperLocal, TV/Radio

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Sep 28
2009

One Newspaper’s Revenue Strategy: Hardcore Focus on Local, Print

Newspapers can still win with a hardcore community focus in their journalism and advertising, and a renewed emphasis on print. Or at least, that’s s the message delivered by Ed Moss, the newly installed publisher of The San Diego Union Tribune, which was sold a few months ago at a firesale price to Platinum Equity, …continue reading »

Categories: HyperLocal, Newspapers, Sales Channels

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Aug 24
2009

Stretching Boundaries: San Diego News Net Extends into Riverside

Local websites don’t necessarily follow jurisdictional borders, traditional newspaper circulation areas or broadcast DMAs. Hyperlocal sites, similarly, are finding they can effortlessly extend their market reach and leverage their technology platforms. The San Diego News Network, which has been funded to the tune of $1.8 million and whose president is former San Diego Union Tribune …continue reading »

Categories: HyperLocal, Money, Newspapers

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Adam Epstein, President and COO, Ad Marketplace
    Perry Evans, CEO, Closely
    Josh Fenton, CEO, GoLocal24
    David Hornik, Principal, August Capital
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Christine Merritt, Bizdev Head, Channel Sales, Google
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Jeff Moriarty, VP, Product Development, Boston.com
    Randy Parker, President, SMB Apps
    Steve Sherfy, Manager, Local and Mobile Search, Group M
    Mark Schmulen, GM, Social Media, Constant Contact
    Jaidev Shergill, CEO, Bundle
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Karl Siebrecht, CEO, AdReady
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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