Book Review: Isaac Sacolick’s ‘Driving Digital’

In an era that is increasingly dependent on analytics and evaluation tools such as Big Data, Enterprise Resource Planning, Customer Relationship Management and Business Intelligence, the almighty CMO has had to increasingly share his or her glory (and budget) with CIOs and other tech leaders. The power roles played by tech leaders will only be […]

Review: Scott Brinker’s Hacking Marketing — MarTec’s Growing Impact on Local, SMB and Niche Marketing

MarTech — the integration of software and marketing — is a wild card in the new generation of marketing. The new era of Martech takes into account not only ads and promotion, but content and experience, social and relationships, commerce and sales, data and management. The question for us is how it all ultimately applies […]