Local Onliner Bookshelf: The Executive B2B Executive Playbook

Business to Consumer (B2C) companies have tried to invade the Business to Business (B2B) space in multiple instances; almost always with disasterous results. The logic for B2C companies is always there: move up the value chain with great big accounts that require no branding efforts. But they don’t work. What are the secrets of B2B? […]