Peter Krasilovsky's

Local Onliner

Aug 17
2009

Microsoft, Advance in Yahoo Consortium-like Pact

Newspapers are down in the dumps. But they remain powerful forces in local. Accordingly, the search engines (Yahoo, Google and Microsoft) are now beginning to fight for partnerships with newspaper sales channels, which they see as one of the best ways to reach into large local advertisers, and a good way to geotarget display ads. …continue reading »

Categories: Google, Local Search, Newspapers, Sales Channels, TV/Radio, Yahoo, Yellow Pages

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Apr 16
2009

Apartments Increasingly Marketed on Web, Mobile

Apartments are in the vanguard among online marketplace verticals, as more apartment owners take advantage of Web and mobile features to target prospects — especially younger prospects. Indeed, apartment owners are increasingly leveraging video to show off floor plans and surrounding communities. They’re also using social media such as MySpace to differentiate their communities and …continue reading »

Categories: Classifieds, Google, HyperLocal, Local Search, Shopping/Transactions, Verticals, Yellow Pages

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Apr 7
2009

NAA 2009: Google CEO Eric Schmidt on Local, and Future of Information

Google CEO Eric Schmidt addressed newspaper publishers this morning at the NAA Annual Convention in San Diego, giving a high level, thought-provoking talk (without apparent notes) about the future of information and the role that newspapers, search and consumers will play in it. (While I attended the event, the talk was streamed online here). Schmidt …continue reading »

Categories: Classifieds, Conferences, Google, HyperLocal, Misc, Newspapers, Shopping/Transactions

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Apr 15
2008

Schibsted’s March to 60% Digital Revenues

I am always leery of reports that point to a “Scandinavian miracle” (or a “Massachusetts miracle” or what have you). But a December 2007 NAA Growing Audience report has some valuable details about how Schibsted Media, the Scandinavian publishing giant with additional properties in France, Spain and Switzerland, has begun to re-make itself for the …continue reading »

Categories: Google, Local Search, Mobile, Newspapers, TV/Radio

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Nov 5
2007

Quigo, a Google Substitute, Being Sold to AOL

AOL is set to pay $340 million (updated) for Quigo, which provides a contextual ad network alternative to Google. The deal includes PageCast, a video search product, and will be added to AOL’s impressive arsenal of network, behavioral and contextual services, including Advertising.com and Tacoda. Quigo, an Isreali/New York company launched in 2000, was rumored …continue reading »

Categories: Google, Local Search, Money, Video

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