Peter Krasilovsky's

Local Onliner

May 21
2012

2nd Street/Washington Post: Social Media Remains Key Deals Driver

Are Deals still being driven by shares, posts, likes and other social media features in an era of Groupon and Living Social Super Bowl ads? Yes, definitely, according to Second Street Media, which held a Webinar with The Washington Post last week to discuss social media and deals strategies. Referrals, “like-gating” and brand building via …continue reading »

Categories: Deals, Newspapers, Social Media

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Sep 13
2011

Second Street: Deals Remain Highly Social, Referrals Generate Sales

One of the questions we have about the deals space is: how social is it really? In early days, with demos leaning towards college educated women, deals were very social as subscribers referred deals to each other in return for a free deal, typically after three references. As deals become more oriented towards mass mailing …continue reading »

Categories: Deals

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Mar 29
2011

Newspapers Going Private Label Route for Deals

McClatchy Newspapers surprised everyone last July when it opted to let the fox into the chicken coop by signing up with Groupon for local deals. At the time, McClatchy Interactive head Chris Hendricks saw it as a net plus for both companies. “They’ve got their space,” but McClatchy offered Groupon more “entry points” to readers …continue reading »

Categories: Deals, Misc, Newspapers

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