Peter Krasilovsky's

Local Onliner

May 24
2010

PaperG Launches Instant Ad Production for SMBs

PaperG, the “Flyerboard” provider of cheap self-serve ads on virtual bulletin boards, is moving up the value chain with the launch of “PlaceLocal.” The new insta-ad program builds ads around photos it finds on the Web or select from its collection of stock photos. The ads are combined with reviews, customer comments and other content. …continue reading »

Categories: HyperLocal, Newspapers, Sales Channels, Social Media

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Mar 9
2010

Local Mobile Coupons: Analog Analytics Pushes Publisher Solution

Coupons are hot in a down economy, and printable online coupons –and even mobile coupons –are gaining share in the coupons business. But local SMBs aren’t always in on the game, as coupon sites frequently gravitate towards one stop national accounts. Now, Analog Analytics, a San Diego based vendor, is pushing a clever mobile solution …continue reading »

Categories: Deals, Mobile, Newspapers

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Mar 3
2010

AlikeList Launches Self-Serve ‘Minute Ads’ for SMBs

Self-serve ads will bring the SMB masses to the Web. But they haven’t made much of a dent in SMB advertising at this point. That hasn’t stopped a rush of new self-serve products coming out, several married to social media features. The latest is “minute ads” from AlikeList, one of the new crop of social/directory …continue reading »

Categories: Social Media

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Nov 4
2009

Marchex Dives into Self-Serve

Self-serve ad solutions aren’t a major part of the ad universe today. A recent BIA Kelsey survey found few companies selling more than 10 percent of their SMB advertising via online. But self-serve meets of the needs of certain online-oriented categories. And for economic reasons, of course – they are far cheaper to execute than …continue reading »

Categories: Local Search, Sales Channels

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Sep 25
2008

MySpace Kicks Off Self Serve Advertising

Fox Interactive Media’s MySpace is seeking to jumpstart local and small business advertising by launching its homegrown Self-Serve Ad Service. Initial advertisers are likely to be rock bands – the first major segment to have adopted MySpace itself — but the service hopes to move up the food chain as time goes on. Fox is …continue reading »

Categories: HyperLocal, Sales Channels, Yellow Pages

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Jun 19
2008

Trulia Selling Realtors Unlimited Self-Serve Ads

The frontiers of Web based, self-serve advertising moved (a little) today, as Trulia introduced Trulia Pro, a new “starter” package for Realtors that provides unlimited “featured listings” and “Spotlight Ads” that Realtors use for branding. Trulia claims that its featured listings capability boosts views by four-to-seven times. Trulia Pro enables Realtors to place their ads …continue reading »

Categories: Classifieds, Local Search, Sales Channels, Verticals

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May 6
2008

AOL Reinvesting in Local Products

AOL may have trouble on several fronts, but it still gets millions of users and it intends to fully leverage them at the local level, per Chris Spanos, Director of Search Verticals, who was speaking at Kelsey Seattle. “Given its scale, local just hasn’t been getting fair share.” Spanos says the local products will be …continue reading »

Categories: Google, Mapping, Shopping/Transactions, Verticals, Yellow Pages

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Adam Epstein, President and COO, Ad Marketplace
    Perry Evans, CEO, Closely
    Josh Fenton, CEO, GoLocal24
    David Hornik, Principal, August Capital
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Jeff Moriarty, VP, Product Development, Boston.com
    Randy Parker, President, SMB Apps
    Steve Sherfy, Manager, Local and Mobile Search, Group M
    Mark Schmulen, GM, Social Media, Constant Contact
    Jaidev Shergill, CEO, Bundle
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Karl Siebrecht, CEO, AdReady
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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