‘Yodle Organic’ Focuses on Boosting Search Rankings

Yodle, the third party SMB reseller, has now divided its business into “Yodle Sponsored” and “Yodle Organic.” The formation of the latter division, which has been live for a month with 150 clients, is a recognition that SMBs are increasingly relying on organic search as much as paid search – and they need help driving […]

New G5 Venture: SEO Meets Real Time Reservations

Real time reservations have moved beyond restaurants,hair parlors and parking garages and are now being offered for self storage units. G5 Search Marketing, which specializes in self storage, has teamed with Centershift and United Stor-All Management to launch websites that integrate G5’s SEO and click thru solutions with unit availability, pricing, promotions and payment. The […]

Microsoft, Advance in Yahoo Consortium-like Pact

Newspapers are down in the dumps. But they remain powerful forces in local. Accordingly, the search engines (Yahoo, Google and Microsoft) are now beginning to fight for partnerships with newspaper sales channels, which they see as one of the best ways to reach into large local advertisers, and a good way to geotarget display ads. […]

How Can Google Improve? Local Execs Comment

We all live in Google’s world now. Nobody would dispute that there are many positives associated with that. But how do industry practitioners really feel about it. Can it be improved? We asked three executives who cover different parts of the local ecosystem, promising them anonymity. An aggregator said he thinks he should be treated […]

Vertical Case Study: G5 Focuses on Self- Storage Companies

Do you really need to have raised millions of dollars to succeed in selling search solutions to small businesses? It is a question that I often ask myself. Dan Hobin’s G5 Search Marketing in Bend, Ore., is profitable without having raised outside money. Hobin’s secret is initially focusing the five-year old, 17-person company on a […]

WebVisible Lands $12 Million; Emphasizes Integrated SMB Solutions

The small business advertising arms race has gotten hotter in recent weeks, as companies eye a chance to add Google and Yahoo search solutions, and other services to small business marketing budgets once totally contained by Yellow Pages. First we had ReachLocal’s $305 million valuation based on a $55 million round of financing, sparking the […]