Chris Terrill Discusses ServiceMagic’s Rebranding to ‘Home Advisor’

A few years ago, it became apparent that IAC’s ServiceMagic had stalled. While the 1,200 person company has continued to show growth, and had expanded to several international markets, it was clearly vulnerable to new challengers, ranging from Angie’s List and Yelp to new companies, such as and RedBeacon (now owned by Home Depot.) […]

AlikeList, a New Local/Social Platform, Raises $5 million and Launches

This has been the year for new sites that combine service directories and social features such as ratings and reviews. Earlier this year, we’ve seen sites such as RedBeacon, HelpHive, and others launch. Depending on definitions, earlier entrants include Citysearch,,’s DoneRight, FixR , LocalPrice, InsiderPages and Centerd. Behind their fancy Web 2.0 veneers, […]

HelpHive, a Referral Site, Seeks to Rope in SMBs with Free Video

Smelling blood at the presumed decline of Yellow Pages, a number of sites have launched that provide leads to local service SMBs. You got Angie’s List on the membership side. And ServiceMagic,’s DoneRight, Sears’ ServiceLive and a number of regional companies (i.e. RedBeacon, Fixr, LocalPrice) using some type of leads model. Now add HelpHive. […]