Peter Krasilovsky's

Local Onliner

Jul 28
2009

ServiceMagic, Meredith Team on Targeting Women

Women have become a prime target for service referrals. The appeal of Angie’s List’s premium gated community is largely oriented around them. Now ServiceMagic is ramping it up. The IAC company, which recently launched an ambitious TV campaign, has announced a new partnership with Meredith Corp. that integrates a ServiceMagic widget (“find a pro”) with …continue reading »

Categories: Local Search, Verticals

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Jul 27
2009

ServiceMagic TV Campaign Takes on YPs

ServiceMagic, like Angie’s List, is spending big time to reach home owners with network TV ads. Two are currently in rotation; this one is a direct “PC vs. Mac” -like take on the Yellow Pages. ServiceMagic is not the only local company on the airwaves. But it is the only one spending money. PennySaver also …continue reading »

Categories: Misc, TV/Radio, Yellow Pages

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Jul 6
2009

IAC-Spinoff Tree.com Buys DoneRight

Tree.com has acquired the operating assets of DoneRight, a service that provides guaranteed referrals for service professionals in at least 38 markets via dedicated phone lines. Referrals come from print directories (“the orange book”) and online sites, which are thought to act in concert. DoneRight was launched in 2005 and has made over 50,000 referrals …continue reading »

Categories: Classifieds, Verticals

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Jun 10
2009

Diller: Local Remains in Infancy; Citysearch ‘Just 20% There’

IAC Chair Barry Diller, in an interview with Paid Content, noted that organizing local information remains a series of “impossible tasks.” “There are so many merchants, so connecting (local activity) into a service that gets you the things you want to know about all of those services in one place and then has the commerce …continue reading »

Categories: Yellow Pages

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Feb 24
2009

Sears Launches ServiceLive.com, a Leads Site

Sears will try to leverage its identity with home improvement and repair with ServiceLive, a new leads provider for service pros that is being pitted against ServiceMagic, Angie’s List, DoneRight and others. The tagline for the service, which begins a marketing campaign next week, is “Your price. Your time. Your way.” Its basic concept is …continue reading »

Categories: Local Search, Sales Channels, Verticals, Yellow Pages

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Jan 29
2009

IAC’s ServiceMagic Buys Market Hardware

IAC’s ServiceMagic, a leader in delivering leads to services, has purchased Bethesda,MD- based Market Hardware, which provides websites and search engine optimization for 2,500 SMBs. Market Hardware, which has 30 people, targets “high online spend verticals” that closely mirror ServiceMagic’s base of 56,000 pre-screened professionals. Market Hardware has relationships with 40 associations in the segments …continue reading »

Categories: Sales Channels, Verticals

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Jan 27
2009

FixR Debuts: New Auction-Based Site for Services

FixR, a seven-person Boston-area site that bills itself as an “eBay for local services,” has launched. Developed with private funds, the site provides free listings for services and free bids for consumers, but expects to charge a “success” fee when consumers follow through and hire. It has a tagline of “things done, money saved.” The …continue reading »

Categories: Local Search

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