Peter Krasilovsky's

Local Onliner

Dec 6
2011

ShopBatavia, ShopBirmingham Add Shopping to the Hyperlocal Mix

One of our big complaints against hyperlocal sites is they haven’t really invested in the commercial lifeblood of their community. They’re more like the (almost totally irrelevant) equivalent of a public access cable TV channel. That’s why we like the approach of ShopCity, which lets hyperlocal sites, chambers of commerce, local publishers and local governments …continue reading »

Categories: HyperLocal, Shopping/Transactions

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Apr 18
2011

Buffalo.com Re-Do Aims Young; Adds ShopBuffalo

When hyperlocal zeroes in on local marketplaces, it makes a lot more sense to me. Witness ShopBuffalo, an attractive new marketplace from The Buffalo News launched as a companion to Buffalo.com. The site has partnered with ShopCity and Hero, a local design firm. Launched March 31 as part of a broader redesign, ShopBuffalo provides free …continue reading »

Categories: HyperLocal, Newspapers, Shopping/Transactions

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Aug 13
2010

ShopCity Launches ‘City Managers’ Program

ShopCity, a storefront and marketing platform for SMBs, hopes to jumpstart its reach via a new “City Manager” program that allows local media partners to secure local URL rights owned by ShopCity (i.e. ShopMountainView.com) and market its services. City Managers, who handle sales and marketing as well as community relations, share revenues from storefront and …continue reading »

Categories: Sales Channels, Shopping/Transactions

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Oct 30
2009

ShopCity Partners with Chambers of Commerce, Local Govts

The potential of working with Chambers of Commerce to sell online marketing accounts to local businesses is an alluring one. They potentially can provide the highest quality, best context leads for SMBs. Initial efforts to partner with Chambers, however, haven’t generally worked out due to their poor focus, lack of training, business conflicts, and several …continue reading »

Categories: Shopping/Transactions

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