Peter Krasilovsky's

Local Onliner

Dec 6
2010

Local Splash Focuses on SEO Template for SMBs

SEO companies are a dime a dozen. How do you stand out? How about guaranteeing a front page rank on major search engines to SMBs? That’s what Relevant Ads’ Local Splash has done. The fast-growing SEO company co-founded in 2006 by former Local.com executive David Rodecker has built a template for SEO that it hopes …continue reading »

Categories: Local Search, Mapping, Sales Channels

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Nov 10
2010

Amex Teams with Facebook for Small Business Saturday

American Express has recently been leveraging its powerful relationship with SMBs on the Web, including a tie to search engine marketing and lead generation via a deal between American Express Open and Clickable. Now Amex is going deep with social media, specifically Facebook. It is giving up to 10,000 SMBs up to $100 of customizeable …continue reading »

Categories: Sales Channels, Social Media

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Mar 1
2010

ReachLocal Adds Presence and Reputation Management Via SMB:LIVE

As it readies its expected public offering, ReachLocal is branching out beyond its roots as a third party SMB reseller for Google and others. First, it started selling display.Now it is set to offer improved search optimization, digital presence and reputation management via the acquisition of SMB:LIVE. Other companies in the space have made similar …continue reading »

Categories: Money, Sales Channels, Social Media

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Dec 28
2009

ReachLocal’s S1 Filing Provides New Details About Company

ReachLocal’s S1 filing to raise $100 million includes valuable details about the company. With grosses of $146.7 million for the first nine months of 2009, and operations in the U.S., Canada, the U.K., and Australia, the local search and display reseller has become one of the biggest bets in local. According to the S1, ReachLocal, …continue reading »

Categories: Google, Money, Sales Channels, Verticals

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Nov 5
2009

The Angry Plumber: ‘Don’t Misappropriate My Online Listing!’

A flurry of business lead services have cropped up, each a variation on the model that has been successfully developed by ServiceMagic and others. They basically provide a directory, information, leads and marketing services. One of the new crop of lead services is HelpHive in Seattle, which recently launched and was profiled here. It provides …continue reading »

Categories: Local Search, Yellow Pages

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Oct 6
2009

Angie’s List Crosses One Million ‘Member’ Threshold

Angie’s List, the Indianapolis-based premium services directory that charges members to access and participate in reviews of local service businesses, said it has crossed the one million member mark. The threshold has been reached after a major ad campaign on mass media outlets, the launch of many new markets, and continuing efforts with member referrals …continue reading »

Categories: Verticals

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Sep 9
2009

MerchantCircle Tries to Get Stickier with ‘Neighbors’ and ‘Answers’

MerchantCircle is seeking to transform itself from a source of search engine leads for SMBs into more of a destination site that consumers and businesses will use over and over again. The company reports 20 million unique visitors, which if calculated in a certain way, would make it the fifth largest Internet Yellow Pages. It …continue reading »

Categories: Local Search, Social Media, Verticals, Yahoo

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Jason Calacanis, CEO, Mahalo
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Josh Fenton, CEO, GoLocal24
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Randy Parker, President, SMB Apps
    Mark Schmulen, GM, Social Media, Constant Contact
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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