Peter Krasilovsky's

Local Onliner

Sep 1
2009

Angie’s List Tightens Policies Towards SMB Credentialing

Angie’s List, which now has 750,000 premium paying embers, says it will begin verifying the credentials of local service companies. Those found to be out of compliance will have an opportunity to comply or face an outing from Angie’s List. The company will also begin lobbying state officials to strengthen state policies towards listing service …continue reading »

Categories: Verticals

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Aug 19
2009

Web.com, MerchantCircle to Market Each Other’s SMB Services

Web.com and MerchantCircle are teaming up to leverage Web.com’s appeal as a provider of “premium” SMB services, and MerchantCircle’s appeal as an introductory-level provider of SMB services that is more oriented towards building traffic and selling advertising. Web.com is a publicly-owned SMB marketing giant that includes premium Website development and search engine marketing via its …continue reading »

Categories: Google, Local Search, Sales Channels, Yellow Pages

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Aug 14
2009

ReachLocal Grossed $147 Million in 2008; Projects ’09 Growth

One of the big qs in local has been how well ReachLocal is doing. The SMB online advertising consultant was reportedly valued at $305 million after an October 2007 investment round. While ReachLocal says that number is “inaccurate,” the company’s ultimate success – still undetermined — would have important implications on the future of small …continue reading »

Categories: Local Search, Sales Channels

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Jul 10
2009

Localeze ‘Confidence Scores’ Addresses SMB Spam

There’s too much “noise” with SMB information, and no one knows which businesses have up-to-date and fully populated information. Many SMBs, for instance, will have two or more sets of profiles, featuring different types of information. Think, for instance, of all the directory sites asking SMBs to “claim” their listing. The frequent result is a …continue reading »

Categories: Google, Local Search, Mapping

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Jul 8
2009

Angie’s List Makes Lifetime Memberships Available

The Sierra Club and other things may be worthy of annual support, and even lifelong memberships. But Angie’s List? The premium ratings service for local SMBs is now offering lifetime memberships to enthusiastic fans. The memberships cost in the neighborhood of $1,000 to $1,250. Discounts of up to 25 percent can be had via discount …continue reading »

Categories: Shopping/Transactions, Verticals

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Jul 1
2009

Some Perspective on High Churn Rates

Are small businesses really churning from search packages in droves surpassing 60 percent per year? That’s the contention of a recent report, and has important implications (i.e. that the value added reseller industry isn’t sustainable). To learn more, we talked with leaders from G5 Search Marketing, Marchex, Matchcraft, WebVisible and Yodle. Highlights from our discussions …continue reading »

Categories: Google, Local Search, Research, Sales Channels

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Jun 24
2009

Yahoo to White Label AdReady’s SMB Banner Effort

AdReady’s template banner ads and media campaigns for SMBs will soon be available via Yahoo. The deal represents a major win for AdReady, which is already re-sold on a white-label basis by The New York Times, The Boston Globe, Univision and MSNBC and runs 10,000+ ads a month. SMBs who wouldn’t ordinarily take the initiative …continue reading »

Categories: Local Search, Newspapers, Sales Channels, Yahoo

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