Peter Krasilovsky's

Local Onliner

Sep 29
2009

Facebook’s Tim Kendall: What Works in Social Advertising

Facebook is tweaking its approach to advertising, given the realities of what’s effective in social media, according to Facebook Director of Monetization Tim Kendall, who was speaking at TargusInfo’s Online Lead Quality Summit last week in Las Vegas. The problem is that people who are visiting social networks are not explicitly in “consideration mode,” he …continue reading »

Categories: Local Search, Social Media

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May 29
2009

YPG Launches ‘Answers’ Using Praized Platform

Yellow Pages Group Canada, the leading YP in Canada, is going deep into social networking via the launch of answers.yellowpages.ca, a new Yelp-like service that relies on the wisdom of the community to ask questions, and provide recommendations and information about local services. All the information is portable to Facebook or Twitter, and can be …continue reading »

Categories: Local Search, Yellow Pages

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Mar 3
2009

Oodle Spells Out ‘Social Classifieds’ in Facebook Partnership

Oodle has been describing itself as a “social classifieds” platform for some time, extending its reach via deals with local powerhouses such as AOL, Comcast, Cox, Media General, Freedom and Wal*Mart. Now, it is set to make the hype more of a reality with dramatic enhancements that will power Facebook Marketplaces. The launch strives to …continue reading »

Categories: Classifieds, Verticals

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Dec 2
2008

Oodle Signs Facebook; Bets on Social-Infused Classifieds

Facebook will give up preliminary efforts to build its own classifieds service and will have classifieds powered by Oodle’s network instead. The effort, announced in Oodle’s blog, will launch by Q1, 2009. With the signing, Facebook joins MySpace, Wal-Mart, Media General, Cox, The Washington Post Co., CanWest and others as Oodle distributors. CEO Craig Donato …continue reading »

Categories: Classifieds

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Nov 11
2008

New Wave of Local Facebook Apps; ‘Food Friendzy’ is #184

There is a whole new wave of new Facebook apps, many built around the new Facebook Connect feature that lets users pull relevant data from Facebook profiles. That will change things. Up to now, however, Facebook hasn’t really had much of an impact on local. It is a niche of a niche, and hard to …continue reading »

Categories: HyperLocal, Sales Channels, Verticals

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Sep 25
2008

Extensions of LinkedIn (Continued)

I like all the services using LinkedIn as their platform for social networking. The local implications haven’t really come into focus yet, but the latest publisher to put something out is Business Week, with its Business Exchange. Developed by former PowerOneMedia tech guy Issac Sacolick, Business Exchange uses LinkedIn profile information as a base, crawls …continue reading »

Categories: HyperLocal

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