spaboom | Local Onliner

Apr 1

2008

Vertical Case Study: SpaBoom Web-Enables Local Spas

Spas have always been a leading advertising category for city guides and other local sites. In many cases, they are virtually the only break-through for “services.” The rest may be dominated by restaurants and bars. But the spas themselves have more upside to explore from online marketing. Gift certificates are especially hot. Spa Web site …continue reading »

Categories: Local Search, Sales Channels, Shopping/Transactions, Verticals

Tags: email targeting, Shopping and e-commerce, spaboom, spas, Verticals, web sites

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Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and focus on running the company’s conference division, and the Marketplaces research program.
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Vertical Case Study: SpaBoom Web-Enables Local Spas

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