Businesses do really well online when they create “events” — as local promotion companies ranging from Zvents to Active.com have discovered. Home Depot has classes. Those are events. Brew pubs have free samples. Those are events, too. And so are REI’s adventure trips. They all pop up on calendars, in search results, and in social …continue reading »
Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and focus on running the company’s conference division, and the Marketplaces research program.