Deals 3D: Coupons.com CEO Steven Boal on Power of E-Coupons

While deals are getting most of the attention right now, coupons remain a substantially larger player in the promotions business, says Steven Boal, CEO of Coupons.com, who was keynoting at BIA/Kelsey’s Deals 3D conference this week in San Francisco. Boal notes that deals and coupons have very similar demographics. They’re both heavily used by women, […]