The Boston Globe | Local Onliner

Jan 6

2012

Hyperlocal Lives? GoLocal24 Preps Second Site

No one talks much about certain topics after public crashes – even when the opportunity remains clear. Hyperlocal is one of these. TBD.com in Washington DC crashed last February, and there is a lot of speculation that Patch.com has become a cash drain on AOL.com and is not sustainable (although CEO Tim Armstrong asserts that …continue reading »

Categories: HyperLocal, Journalism

Tags: GoLocal 24, hyperlcoal, The Boston Globe

Aug 4

2009

Hearst Newspapers Launches PaperG’s Self Serve ‘Flyerboard’

Newspapers want to attract smaller local advertisers. To get there, they’ll need self serve solutions. The accounts aren’t valuable enough to assign feet on the street. It would be helpful if they were simple and intuitive as well. That’s what AdReady, Wave2 Media and 2AdPro have done with solutions for various newspapers that enable prefabricated …continue reading »

Categories: Classifieds, HyperLocal, Newspapers, Sales Channels, Verticals

Tags: AdReady, hearst, Newspapers, PaperG, The Boston Globe, The Houston Chronicle, wave2

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Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and focus on running the company’s conference division, and the Marketplaces research program.
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Hyperlocal Lives? GoLocal24 Preps Second Site

Hearst Newspapers Launches PaperG’s Self Serve ‘Flyerboard’

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