Peter Krasilovsky's

Local Onliner

Apr 30
2009

Our New Event: ‘Winning Media Strategies,’ May 20-22 in DC

In case you haven’t seen any of the materials, Kelsey’s new parent company, BIA, is launching Winning Media Strategies, its first full-fledged conference. Developed by BIA’s Rick Ducey, who previously was the head of research at The National Association of Broadcasters, the conference is geared to provide broadcasters, cable TV and newspaper execs with practical …continue reading »

Categories: Conferences, Newspapers, Technology, TV/Radio

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Apr 28
2009

YPA 09: National Advertisers Remain Loyal to Yellow Pages

National Yellow Pages advertisers appearing on a YPA Conference panel moderated by the Kelsey Group’s Charles Laughlin reiterated the importance of Yellow Pages to their businesses. While they were open-minded about experimenting with new types of directional advertising, including Yelp, Internet Yellow Pages and search, print clearly remains their core effort. “Yellow Pages is core …continue reading »

Categories: Verticals, Yellow Pages

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