Peter Krasilovsky's

Local Onliner

Oct 29
2009

TMP/ComScore: Local Search Patterns Vary Widely

One size doesn’t fit all in local search. And there is no reason to throw out traditional media such as Yellow Pages just to become dependent on Google. In fact, every media still has its purpose, and should be analyzed on the basis of how it is actually used, according to a new study by …continue reading »

Categories: Google, Local Search, Research, Yellow Pages

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Aug 7
2008

TMP’s Gregg Stewart on Hot Local Segments (hint: ‘Home Alarm Systems’)

TMP Directional Marketing, an interactive and print advertising agency specializing in local services and franchises, like Honey Baked Ham and The Men’s Wearhouse, is seeing a slight rise in verticalization, more performance based solutions, and ever increasing use of online promotions to drive offline sales, according to longtime industry vet Gregg Stewart, a Senior VP …continue reading »

Categories: Google, Local Search, Mapping, Research, Sales Channels, Shopping/Transactions, Verticals, Yellow Pages

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