Peter Krasilovsky's

Local Onliner

Mar 4
2010

Tribune Invests in Perfect Market, a Long Tail Content Site

Demand Media, Associated Content and Examiner.com are each building up an arsenal of highly searchable “long tail” content. Now add Perfect Market to their ranks; a new company that seeks to provide the same “long tail” search optimized earnings capabilities to archival content from newspapers and other media. The site just added a $6 million …continue reading »

Categories: Money, Newspapers

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Feb 20
2009

Los Angeles Times Debuts ‘Mapping LA’

The Los Angeles Times today debuted “Mapping LA,” an online effort to map 87 distinctive neighborhoods in the sprawling Southland. For the paper, the designation of neighborhoods goes beyond civic duties. Not only does it intend to base news stories around them, but hyperlocal marketing, advertising and blogging efforts as well. The initial cut of …continue reading »

Categories: Classifieds, Google, HyperLocal, Mapping, Newspapers

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Jan 6
2009

Gannett Rolling Out Local-National Network

If any company had the local and regional footprints to build a local editorial network, it would probably be Gannett, with its 85 newspapers. If Gannett were to go that route, I always thought the conduit would be USA Today. USA Today, however, has traditionally steered clear of integration with the local papers. It has …continue reading »

Categories: Classifieds, Google, HyperLocal, Misc, Newspapers, Verticals, Video, Yellow Pages

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Oct 17
2008

Topix CEO on Site’s Evolution as a Local Portal

When Topix first came on to the scene in 2003, it primarily crawled local news. These days, the 30-person company has largely remade itself into more of a local portal, especially for smaller markets. It still isn’t profitable, but CEO Chris Tolles says it delivers a lot of upside to its primary owners: Gannett, Tribune …continue reading »

Categories: Classifieds, Google, HyperLocal, Newspapers, Yellow Pages

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Sep 4
2008

Gannett Takes Controlling Interest in CareerBuilder

While other media companies stave off bill collectors and even bankruptcy, Gannett is taking advantage of its cash reserves to buy larger shares of the local ecosystem. The newspaper and broadcast company, which purchased remaining shares in ShopLocal from Tribune a couple of months ago, has now bought a controlling interest in CareerBuilder. Gannett paid …continue reading »

Categories: Classifieds, Newspapers, Verticals

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Jul 30
2008

LA Times Kills its Sunday Real Estate Section

To save costs and reduce reading time, many newspapers have begun to downsize the daily print edition, cut back pages, and delete stock tables. They’ve also downsized editorial. Now, several have begun to fold in dedicated sections for various verticals, including business and real estate. (At the same time, other verticals continue to be developed, …continue reading »

Categories: Classifieds, Newspapers, Verticals

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Jul 9
2008

Gannett Buys ShopLocal; PointRoll CEO Comments

As first reported by us on July 3, Gannett has purchased the 52.5 percent of ShopLocal that it didn’t own from Tribune, which owned 42.5 percent, and McClatchy, which owned 15 percent. The company’s valuation of $52.5 million reflects a sharp devaluation from 2006, when it was valued at $85 million. Gannett, Tribune, and McClatchy …continue reading »

Categories: Local Search, Newspapers, Shopping/Transactions

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Jason Calacanis, CEO, Mahalo
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Josh Fenton, CEO, GoLocal24
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Randy Parker, President, SMB Apps
    Mark Schmulen, GM, Social Media, Constant Contact
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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