Peter Krasilovsky's

Local Onliner

Mar 4
2010

Tribune Invests in Perfect Market, a Long Tail Content Site

Demand Media, Associated Content and Examiner.com are each building up an arsenal of highly searchable “long tail” content. Now add Perfect Market to their ranks; a new company that seeks to provide the same “long tail” search optimized earnings capabilities to archival content from newspapers and other media. The site just added a $6 million …continue reading »

Categories: Money, Newspapers

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Feb 20
2009

Los Angeles Times Debuts ‘Mapping LA’

The Los Angeles Times today debuted “Mapping LA,” an online effort to map 87 distinctive neighborhoods in the sprawling Southland. For the paper, the designation of neighborhoods goes beyond civic duties. Not only does it intend to base news stories around them, but hyperlocal marketing, advertising and blogging efforts as well. The initial cut of …continue reading »

Categories: Classifieds, Google, HyperLocal, Mapping, Newspapers

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Jan 6
2009

Gannett Rolling Out Local-National Network

If any company had the local and regional footprints to build a local editorial network, it would probably be Gannett, with its 85 newspapers. If Gannett were to go that route, I always thought the conduit would be USA Today. USA Today, however, has traditionally steered clear of integration with the local papers. It has …continue reading »

Categories: Classifieds, Google, HyperLocal, Misc, Newspapers, Verticals, Video, Yellow Pages

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Oct 17
2008

Topix CEO on Site’s Evolution as a Local Portal

When Topix first came on to the scene in 2003, it primarily crawled local news. These days, the 30-person company has largely remade itself into more of a local portal, especially for smaller markets. It still isn’t profitable, but CEO Chris Tolles says it delivers a lot of upside to its primary owners: Gannett, Tribune …continue reading »

Categories: Classifieds, Google, HyperLocal, Newspapers, Yellow Pages

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Sep 4
2008

Gannett Takes Controlling Interest in CareerBuilder

While other media companies stave off bill collectors and even bankruptcy, Gannett is taking advantage of its cash reserves to buy larger shares of the local ecosystem. The newspaper and broadcast company, which purchased remaining shares in ShopLocal from Tribune a couple of months ago, has now bought a controlling interest in CareerBuilder. Gannett paid …continue reading »

Categories: Classifieds, Newspapers, Verticals

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Jul 30
2008

LA Times Kills its Sunday Real Estate Section

To save costs and reduce reading time, many newspapers have begun to downsize the daily print edition, cut back pages, and delete stock tables. They’ve also downsized editorial. Now, several have begun to fold in dedicated sections for various verticals, including business and real estate. (At the same time, other verticals continue to be developed, …continue reading »

Categories: Classifieds, Newspapers, Verticals

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Jul 9
2008

Gannett Buys ShopLocal; PointRoll CEO Comments

As first reported by us on July 3, Gannett has purchased the 52.5 percent of ShopLocal that it didn’t own from Tribune, which owned 42.5 percent, and McClatchy, which owned 15 percent. The company’s valuation of $52.5 million reflects a sharp devaluation from 2006, when it was valued at $85 million. Gannett, Tribune, and McClatchy …continue reading »

Categories: Local Search, Newspapers, Shopping/Transactions

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