We have learned that Gannett is acquiring the parts of ShopLocal that it doesn’t already own from partners Tribune and McClatchy. ShopLocal’s stated mission is “connecting advertisers and consumers, online and in-store.” ShopLocal’s efforts generally center around localized circulars, targeted emails, and “Smart Media,” which allows time sensitive localized promotions to be inserted into other …continue reading »
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June 27, Mission BayWelcome
Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.
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