Peter Krasilovsky's

Local Onliner

Jan 18
2011

Zillow Starting to Add Realtor Reviews

On average, people only move every six years or so. So there aren’t likely to be as strong a list of reviews of real estate agents as there is for pizza. But that hasn’t stopped Zillow from adding reviews of real estate professionals to its Directory. The company started collecting reviews in December and now …continue reading »

Categories: Social Media, Verticals

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Nov 4
2010

Real Estate: Are Multiple Listing Services Ready to Compete for Consumers?

With the rise of consumer-facing real estate sites such as Realtor.com, Zillow and Trulia, it seems only natural that Multiple Listing Services would break out from behind the Realtor and brokerage firewalls, and provide truly local, for-profit real estate sites, complete with advertising and features. Houston Area Realtors has been perhaps the most prominent MLS …continue reading »

Categories: Verticals

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May 5
2010

Trulia Asks: What Do You Think of This Neighborhood?

Real estate and rental agents get into big trouble if they mouth off about a neighborhood’s quality of life issues. The most they can do is point to web sites that provide some general stats (i.e. school info, crime stats and market trends). Now Trulia is getting deeper, a la user generated content. Three weeks …continue reading »

Categories: Misc, Social Media, Verticals

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Apr 7
2010

Trulia Branches Out into Rentals

Trulia, which is ranked a Top 7 real estate site by Comscore, has followed the lead of Realtor.com and Zillow and added rentals to its site. The rentals section features all of Trulia’s functionality, such as neighborhood information, mapping and ratings information, and filters for relevant searches such as “pets allowed.” The site also offers …continue reading »

Categories: Classifieds, Mobile, Verticals

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Jan 15
2010

Inman NYC: Google and Trulia?

Rumors have been flying that Google is poised to buy Trulia, “the real estate search engine” that competes with, among others, Zillow (which just said it is aiming to IPO in 2011). But according to reports by attendees, no information was forthcoming at Inman’s 2010 Real Estate Connect conference in NYC, where Google Director of …continue reading »

Categories: Google, Local Search, Verticals

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Sep 9
2009

MerchantCircle Tries to Get Stickier with ‘Neighbors’ and ‘Answers’

MerchantCircle is seeking to transform itself from a source of search engine leads for SMBs into more of a destination site that consumers and businesses will use over and over again. The company reports 20 million unique visitors, which if calculated in a certain way, would make it the fifth largest Internet Yellow Pages. It …continue reading »

Categories: Local Search, Social Media, Verticals

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Feb 13
2009

CV’s HomeGain Signs with The Washington Post (too)

Yesterday, Trulia announced it was replacing Classified Ventures’ Homefinder.com as the real estate search provider on WashingtonPost.com. Today, the paper seems to have reaffirmed its ties to CV via a new deal with CV’s HomeGain. The deal with HomeGain provides paid leads to real estate agents, and on paper, complements the deal with Trulia, which …continue reading »

Categories: Classifieds, Misc, Newspapers, Verticals, Yellow Pages

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