Peter Krasilovsky's

Local Onliner

Feb 11
2009

Real Estate Coup: The Washington Post Quits HomeFinder for Trulia

The Washington Post is switching its local real estate search from Classified Ventures’ HomeFinder.com to Trulia. The switch takes place in April, and is being announced just after Classified Ventures’ introduction of the Home Finder brand, which replaces the HomeScape brand. The move from a Classified Ventures, Inc. (CVI) product is somewhat surprising, in part …continue reading »

Categories: Classifieds, Google, HyperLocal, Local Search, Misc, Sales Channels, Shopping/Transactions, Verticals, Yellow Pages

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Jul 24
2008

Inman: Social Media is Real, Mobile Will Be

Social media may not be worth much as an advertising medium right now, but it has become a critical part of real estate marketing, according to speakers at the Inman Real Estate Connect conference in San Francisco. “It is not just FaceBook or MySpace,” notes Sami Inkinen, Co-founder and COO, Trulia. “With Trulia Voices, you …continue reading »

Categories: Classifieds, Conferences, Video

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Jun 19
2008

Trulia Selling Realtors Unlimited Self-Serve Ads

The frontiers of Web based, self-serve advertising moved (a little) today, as Trulia introduced Trulia Pro, a new “starter” package for Realtors that provides unlimited “featured listings” and “Spotlight Ads” that Realtors use for branding. Trulia claims that its featured listings capability boosts views by four-to-seven times. Trulia Pro enables Realtors to place their ads …continue reading »

Categories: Classifieds, Local Search, Sales Channels, Verticals

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Apr 9
2008

Trulia Launches StreetView: The Street You Might Live On

Trulia, the real estate portal, has added a new “StreetView” feature that enables home buyers to not only check out a house, but navigate up and down the street and neighborhood. The feature was built on the API from Google Maps, which was released in late March. Trulia’s StreetView is now in 40 markets, including …continue reading »

Categories: Local Search, Mapping, Technology, Verticals

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