Peter Krasilovsky's

Local Onliner

Jul 24
2009

CBS Sports Taking Out Local Domains (Too)

ESPN, which revealed a plan this week to launch a series of local sports websites, may soon be contending with local CBS Sports sites as well. As reported by the Fang’s Bites blog, , ESPN has registered at least 26 ESPN(Cityname).com sites, but CBS Sports is also in on the action, having registered at least …continue reading »

Categories: TV/Radio, Verticals

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Jun 18
2009

NBC’s Zucker: Station Websites Will Feature City Names

NBC Universal President and CEO Jeff Zucker told Paid Content that its TV station websites have transcended the TV medium to go local in a bigger way. That’s one of the reasons they’ve been rebranded for geo-qualifiers, rather than call letters. Goodbye WNBC.com. Hello NBCNY.com. “We really changed the way people look at local television …continue reading »

Categories: TV/Radio

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May 22
2009

WMS ’09: Local Advertisers Talk About Their Media Choices

Local advertisers speaking at WMS 09 in Washington D.C. this morning had plenty to say about how they perceive their choices in advertising, online and off. Dianne Bonanno, Senior Manager, Marketing Communications, The Graduate School, said that her adult education company is doing good business. “In a downturn, people invest in themselves and institutions,” she …continue reading »

Categories: Conferences, Misc, Newspapers, Sales Channels

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May 22
2009

WMS ’09: Radio, TV Seek to Extend Reach Via Wireless

Radio and TV station executives and industry groups are seeking to get chips inserted into mobile handsets to extend the reach of their respective programming. And they may do it with federal help as a public safety issue. Emmis Communications President and CEO Jeff Smulyan, speaking at WMS ’09 in Washington D.C. said radio chips …continue reading »

Categories: Conferences, TV/Radio

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May 22
2009

The Sales Debate at WMS ’09: Interactive Specialists, or Sell-It-All?

As more and more digital products and partnerships are introduced, a real debate is emerging whether they can be sold by a traditional media sales type who may be more focused on core product, have limited time to make his or her case (and apparently, a “C student” as well). WMS ’09 participants in Washington …continue reading »

Categories: Conferences, Sales Channels, TV/Radio

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May 21
2009

DC Insider Dick Wiley at WMS ’09: Broadband is Top of Agenda

Broadband is at the top of the agenda for the Obama administration and the FCC, with digital TV a close number two, according to influential Washington lawyer Dick Wiley, who was speaking at BIA’s Winning Media Strategies. Broadband is going to be “the big one,” with a special focus on underserved, vulnerable parts of the …continue reading »

Categories: Conferences, Technology, TV/Radio

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Jan 8
2009

Fisher Communications Sells Pegasus News

Pegasus News, the Dallas hyperlocal site, was seen as a great model for other markets when Fisher Communications, a leading broadcaster in Seattle and the Northwest, bought the site in July 2007. But the roiled market in broadcasting apparently stifled Fisher’s ambitions. Ultimately, there were never serious efforts made to install a Pegasus platform on …continue reading »

Categories: Google, HyperLocal, Money, TV/Radio

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  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Jason Calacanis, CEO, Mahalo
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Josh Fenton, CEO, GoLocal24
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Randy Parker, President, SMB Apps
    Mark Schmulen, GM, Social Media, Constant Contact
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

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