Peter Krasilovsky's

Local Onliner

Jul 24
2009

CBS Sports Taking Out Local Domains (Too)

ESPN, which revealed a plan this week to launch a series of local sports websites, may soon be contending with local CBS Sports sites as well. As reported by the Fang’s Bites blog, , ESPN has registered at least 26 ESPN(Cityname).com sites, but CBS Sports is also in on the action, having registered at least …continue reading »

Categories: TV/Radio, Verticals

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Jun 18
2009

NBC’s Zucker: Station Websites Will Feature City Names

NBC Universal President and CEO Jeff Zucker told Paid Content that its TV station websites have transcended the TV medium to go local in a bigger way. That’s one of the reasons they’ve been rebranded for geo-qualifiers, rather than call letters. Goodbye WNBC.com. Hello NBCNY.com. “We really changed the way people look at local television …continue reading »

Categories: TV/Radio

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May 22
2009

WMS ’09: Local Advertisers Talk About Their Media Choices

Local advertisers speaking at WMS 09 in Washington D.C. this morning had plenty to say about how they perceive their choices in advertising, online and off. Dianne Bonanno, Senior Manager, Marketing Communications, The Graduate School, said that her adult education company is doing good business. “In a downturn, people invest in themselves and institutions,” she …continue reading »

Categories: Conferences, Misc, Newspapers, Sales Channels

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May 22
2009

WMS ’09: Radio, TV Seek to Extend Reach Via Wireless

Radio and TV station executives and industry groups are seeking to get chips inserted into mobile handsets to extend the reach of their respective programming. And they may do it with federal help as a public safety issue. Emmis Communications President and CEO Jeff Smulyan, speaking at WMS ’09 in Washington D.C. said radio chips …continue reading »

Categories: Conferences, TV/Radio

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May 22
2009

The Sales Debate at WMS ’09: Interactive Specialists, or Sell-It-All?

As more and more digital products and partnerships are introduced, a real debate is emerging whether they can be sold by a traditional media sales type who may be more focused on core product, have limited time to make his or her case (and apparently, a “C student” as well). WMS ’09 participants in Washington …continue reading »

Categories: Conferences, Sales Channels, TV/Radio

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May 21
2009

DC Insider Dick Wiley at WMS ’09: Broadband is Top of Agenda

Broadband is at the top of the agenda for the Obama administration and the FCC, with digital TV a close number two, according to influential Washington lawyer Dick Wiley, who was speaking at BIA’s Winning Media Strategies. Broadband is going to be “the big one,” with a special focus on underserved, vulnerable parts of the …continue reading »

Categories: Conferences, Technology, TV/Radio

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Jan 8
2009

Fisher Communications Sells Pegasus News

Pegasus News, the Dallas hyperlocal site, was seen as a great model for other markets when Fisher Communications, a leading broadcaster in Seattle and the Northwest, bought the site in July 2007. But the roiled market in broadcasting apparently stifled Fisher’s ambitions. Ultimately, there were never serious efforts made to install a Pegasus platform on …continue reading »

Categories: Google, HyperLocal, Money, TV/Radio

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