Peter Krasilovsky's

Local Onliner

Jul 27
2011

Cool Twitter Event: WineTwit’s ‘Virtual Tasting’

Businesses do really well online when they create “events” — as local promotion companies ranging from Zvents to Active.com have discovered. Home Depot has classes. Those are events. Brew pubs have free samples. Those are events, too. And so are REI’s adventure trips. They all pop up on calendars, in search results, and in social …continue reading »

Categories: Mobile, Social Media

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Nov 30
2010

NBCU to Launch ‘The 20′ Top Local Twitterers

Local media brands continue to look for ways to populate their sites with local bloggers and Twitterers. In return, they provide them with a bigger platform. The latest to jump into the game is NBC Universal, which Paid Content reports has developed “The 20” to highlight selected Twitters in all ten of the markets where …continue reading »

Categories: Social Media, TV/Radio

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Jul 28
2010

ComScore: Women Use Interactive Local Media Differently

We know that certain Web phenomenon are women driven. Groupon and DailyCandy, for instance, are heavily dominated by women; Facebook to a lesser degree. Gilt Groupe, the high end “flash sales” fashion site, is more of a women’s thing (although a surprising number of men also use it). Local community news and school information is …continue reading »

Categories: Research, Social Media

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Feb 25
2010

Top Social Nets Discuss ‘The Mobile/Social, Local/ Real-Time Medium’ at IAB

Local/social leaders from Facebook, Yelp and Twitter took the stage at IAB’s Annual Leadership Meeting in Carlsbad, CA this week to discuss what IAB President Randall Rothenberg called “the mobile/social local real-time medium that does not have a name.” Facebook’s Tim Kendall, director of monetization, said that Facebook has essentially introduced “marketing on the social …continue reading »

Categories: Conferences, Sales Channels, Social Media

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Jan 28
2010

Local Matters Unveils Search and Social Platform for IYPs

Here’s a question: How long would directory publishers sit back and let new companies such as RedBeacon, AlikeList and others disrupt the leads economy for SMBs with search and socially driven features such as Twitter and Facebook? Or Google, with Place Pages? That’s a question that Local Matters and other Yellow Pages vendors have obviously …continue reading »

Categories: Misc

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Dec 7
2009

Twitter Added to Citysearch SMB Profiles

Citysearch today became the first SMB site to integrate Twitter functionality into its claimed SMB profiles. The effort complements earlier efforts to integrate the SMB profiles with Facebook, and consumer social media options. Citysearch SVP of publishing Kara Nortman tell us the deal has been developed directly with Twitter for about two months. The impact …continue reading »

Categories: HyperLocal, Local Search, Mobile, Social Media

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Aug 18
2009

Neil Budde: Personalization, Local and Daily Me

The overlap (and confusion) between “local” and “personalization” has always been a big one. And that’s not necessarily a bad thing. Online media pioneer Neil Budde is the founding publisher of WSJ.com and former head at Yahoo News. Budde has made something of a study of the cross-roads of local and personalization in his new …continue reading »

Categories: Classifieds, Newspapers, Technology, Verticals

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