Peter Krasilovsky's

Local Onliner

Oct 27
2010

AutoTrader Buys Kelley Blue Book

AutoTrader is paying a reported $500 million to acquire the assets of Kelley Blue Book. The deal is expected to close by the end of 2010. On the surface, the acquisition of KBB is fairly straightforward. While AutoTrader provides its own research for consumers to value cars and check out reviews, Kelley Blue Book, is …continue reading »

Categories: Classifieds, Local Search, Verticals

Tags: , ,

  • 0
  • 7
Jul 14
2010

USAA Teams with Vast.com for Real Estate

USAA, the giant financial services company for military families with 7.4 million members, has partnered with Vast.com, the vertical meta-search and database company, to develop a real estate site to round out its offerings. We see the effort as part of a broader movement of retailers and merchants providing more ancillary services. USAA, itself, kicked …continue reading »

Categories: Classifieds, Local Search, Verticals

Tags: , , ,

  • 0
  • 4
Jun 26
2009

HotJobs’ Launches ‘Pay-Per-Candidate;’ Broad Implications

In an action that could have broad implications for the classifieds industry, Yahoo! HotJobs has added a “Pay Per Candidate” model that guarantees that recruiters aren’t paying for untouched “ghost” listings. Pay Per Candidate only charges recruiters when candidates view a listing and act on it. The HotJobs model, similar to efforts launched by niche …continue reading »

Categories: Classifieds, Local Search, Yahoo

Tags: , , , ,

  • 2
  • 0
Jun 4
2009

Kelley Blue Book Going with Performance-Based Model for Classifieds

Should classified services continue to list page-after-page of listings, or take advantage of search capabilities to spotlight listing matches? That’s a dilemma every classified service has had to contend with. Advantages of traditional listings are they are easily understood by advertisers, and possibly foster a better environment for display ads. The potential advantages for performance …continue reading »

Categories: Classifieds, Local Search, Verticals

Tags: , , ,

  • 0
  • 0
Feb 23
2009

AOL Adds Classifieds; Partners with Oodle

AOL Local has teamed with Oodle to launch AOL Classifieds in the U.S. and Canada. In addition, AOL is launching a U.K. classifieds site at the end of the week. Oodle aggregates listings from more than 250 partner sites (including MySpace, Facebook and WalMart). The timing might be especially useful for used person-to-person goods, as …continue reading »

Categories: Classifieds, Google, HyperLocal, Local Search, Misc, Sales Channels, Verticals, Yellow Pages

Tags: , , , ,

  • 0
  • 0
Oct 29
2008

Vast.com Adds Performance-Based Marketing to Classifieds

Are classifieds fated, by definition, to be “dumb” all-you-can-eat listings? Or can certain categories be re-made as performance-based listings a la Google that bring best matches to the top, bringing higher revenue in return for a better match and conversion? That’s the question posed by Vast.com, a San Francisco-based company working with “inventory” classifieds: autos, …continue reading »

Categories: Classifieds, Google, Local Search, Verticals

Tags: , , , ,

  • 0
  • 0

  • Events

    ILM East: The Largest East Coast Local Show
    Boston March 26-28

    Keynotes
    Ted Leonsis, Vice Chairman of the Board, Groupon +++
    Michael Zimbalist, VP, Research Operations, New York Times
    Jay Herratti, CEO, CityGrid
    Leslie Berland, SVP, Social Strategy, American Express
    Michael Silberman, GM, NewYorkMag.com
    Dave Schappell, Director, Product Development, AmazonLocal

    Featured Speakers
    Bill Bice, CEO, BoomTime
    Merrill Brown, co-founder. MSNBC.com, Court TV
    Geoff Cramer, CEO, Social Made Simple
    Juan Delgado, Managing Director, Americas, Perform!
    Jim Douglass, EVP, Cartera Commerce
    Jere Doyle, CEO, EverSave
    Walt Doyle, CEO, Where
    Adam Epstein, President and COO, Ad Marketplace
    Perry Evans, CEO, Closely
    Josh Fenton, CEO, GoLocal24
    David Hornik, Principal, August Capital
    Adam Japko, CEO, Digital Sherpa
    Maria Kermath, Dir., New Tech, AT&T Advertising Sales
    Mark Josephson, SVP, AOL Local
    Charlie Kim, CEO, Next Jump
    John McIntyre, CEO, Pixelfish
    Scott Maxwell, Sr. Managing Director, Open View
    Randa Minkarah, SVP, Revenue, Fisher Communications
    Jeff Moriarty, VP, Product Development, Boston.com
    Randy Parker, President, SMB Apps
    Steve Sherfy, Manager, Local and Mobile Search, Group M
    Mark Schmulen, GM, Social Media, Constant Contact
    Jaidev Shergill, CEO, Bundle
    Andy Slater, VP, Digital Agency Sales, Katz 360
    Andrew Shotland, Publisher, Local SEO Guide
    Karl Siebrecht, CEO, AdReady
    Christopher Tippie, CEO, FindNSave
    John Valentine, VP, Scvngr/Level Up
    Darren Waddell, EVP, Reply.com
    Zohar Yardani, CEO, Main St. Connect

    Welcome

    Thanks for coming to my personal site. Most of the content on this site is also found on BIA/Kelsey’s Local Media Watch, which includes material from other BIA/Kelsey analysts. I am a Vice President with BIA/Kelsey, and am focused on the Marketplaces research program.

  • Archives

  • Tag Cloud