Peter Krasilovsky's

Local Onliner

Oct 27
2010

AutoTrader Buys Kelley Blue Book

AutoTrader is paying a reported $500 million to acquire the assets of Kelley Blue Book. The deal is expected to close by the end of 2010. On the surface, the acquisition of KBB is fairly straightforward. While AutoTrader provides its own research for consumers to value cars and check out reviews, Kelley Blue Book, is …continue reading »

Categories: Classifieds, Local Search, Verticals

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Jul 14
2010

USAA Teams with Vast.com for Real Estate

USAA, the giant financial services company for military families with 7.4 million members, has partnered with Vast.com, the vertical meta-search and database company, to develop a real estate site to round out its offerings. We see the effort as part of a broader movement of retailers and merchants providing more ancillary services. USAA, itself, kicked …continue reading »

Categories: Classifieds, Local Search, Verticals

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Jun 26
2009

HotJobs’ Launches ‘Pay-Per-Candidate;’ Broad Implications

In an action that could have broad implications for the classifieds industry, Yahoo! HotJobs has added a “Pay Per Candidate” model that guarantees that recruiters aren’t paying for untouched “ghost” listings. Pay Per Candidate only charges recruiters when candidates view a listing and act on it. The HotJobs model, similar to efforts launched by niche …continue reading »

Categories: Classifieds, Local Search

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Jun 4
2009

Kelley Blue Book Going with Performance-Based Model for Classifieds

Should classified services continue to list page-after-page of listings, or take advantage of search capabilities to spotlight listing matches? That’s a dilemma every classified service has had to contend with. Advantages of traditional listings are they are easily understood by advertisers, and possibly foster a better environment for display ads. The potential advantages for performance …continue reading »

Categories: Classifieds, Local Search, Verticals

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Feb 23
2009

AOL Adds Classifieds; Partners with Oodle

AOL Local has teamed with Oodle to launch AOL Classifieds in the U.S. and Canada. In addition, AOL is launching a U.K. classifieds site at the end of the week. Oodle aggregates listings from more than 250 partner sites (including MySpace, Facebook and WalMart). The timing might be especially useful for used person-to-person goods, as …continue reading »

Categories: Classifieds, Google, HyperLocal, Local Search, Misc, Sales Channels, Verticals, Yellow Pages

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Oct 29
2008

Vast.com Adds Performance-Based Marketing to Classifieds

Are classifieds fated, by definition, to be “dumb” all-you-can-eat listings? Or can certain categories be re-made as performance-based listings a la Google that bring best matches to the top, bringing higher revenue in return for a better match and conversion? That’s the question posed by Vast.com, a San Francisco-based company working with “inventory” classifieds: autos, …continue reading »

Categories: Classifieds, Google, Local Search, Verticals

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