Peter Krasilovsky's

Local Onliner

Jan 26
2012

New Vertical Focus: On Demand ‘Maintenance’ Info

The focus for vertical sites is likely to shift in coming months. In addition to regular features, such as listings, many vertical sites will also begin to blend personalized or on demand “maintenance” information with various social media features such as scheduling and reviews. We’ve seen it with garden and health sites, and also, increasingly, …continue reading »

Categories: Social Media, Verticals, Video

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Jun 17
2010

NY Magazine Uses Local Search to Extend Wedding Content Views, Other Verticals

New York Connects, the local “content discovery” project launched late last year by New York Magazine and Clickable, has seen definite progress since its launch last December, according to NYmag.com General Manager Michael Silberman. Silberman spoke to us as part for a broad profile on NYmag.com’s extensive vertical efforts being issued in BIA/Kelsey’s Marketplaces program. …continue reading »

Categories: Local Search, Verticals

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Apr 7
2010

Trulia Branches Out into Rentals

Trulia, which is ranked a Top 7 real estate site by Comscore, has followed the lead of Realtor.com and Zillow and added rentals to its site. The rentals section features all of Trulia’s functionality, such as neighborhood information, mapping and ratings information, and filters for relevant searches such as “pets allowed.” The site also offers …continue reading »

Categories: Classifieds, Mobile, Verticals

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Mar 19
2010

Avvo Gets $10 Million in New Round

Avvo, the free legal ratings and review site that has taken on the giant legal publishers that have long dominated the business, announced that it has raised $10 million in Series C funding. The new round adds to $13 million previously raised. The round was lead by DAG Ventures, which joins existing investors Benchmark Capital …continue reading »

Categories: Money, Social Media, Verticals

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Jan 14
2010

NEW: The Hot Lineup for Marketplaces 2010 (March 22-24, San Diego)

Three years ago, BIA/Kelsey created the Marketplaces research program and conference because we saw that local advertising was quickly “verticalizing.” Indeed, money and talent has poured in for the new breed of vertical products that would take their place among existing vertical success stories, such as AutoTrader, Cars.com, Realtor.com and ServiceMagic. Marketplaces 2010, the conference, …continue reading »

Categories: Classifieds, Conferences, HyperLocal, Local Search, Mobile, Money, Research, Sales Channels, Social Media, Verticals, Yellow Pages

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Jan 5
2010

New G5 Venture: SEO Meets Real Time Reservations

Real time reservations have moved beyond restaurants,hair parlors and parking garages and are now being offered for self storage units. G5 Search Marketing, which specializes in self storage, has teamed with Centershift and United Stor-All Management to launch websites that integrate G5’s SEO and click thru solutions with unit availability, pricing, promotions and payment. The …continue reading »

Categories: Verticals

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Dec 16
2009

BIA/Kelsey’s Parade of Verticals: ‘WineTwits’

Verticals that can engage certain demographics on a socio/geo basis and drive loyalty and conversion are the basis of our Marketplaces research program. A new one that has caught our eye is WineTwits from Happyhours.com founder Steve Gilberg. Three years ago, HappyHours and Lawn and Garden Search were among the first verticals that made us …continue reading »

Categories: Social Media, Verticals

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