Peter Krasilovsky's

Local Onliner

Sep 22
2009

Dry Cleaners As Media Channels: The Eco-Hanger Network

Out of home advertising is the next frontier and a big one. Usually, we’re focused on digital forms of it, whether electronic billboards on the side of the freeway, an elevator monitor, or a screen by the grocery checkout. But in a true sign of our “post digital” age (thanks Dan McCarthy), new forms of …continue reading »

Categories: Newspapers, Sales Channels

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Sep 14
2009

Jacobsen: Verticalizing Newspapers and Grabbing GeoTargeted Ads

Hordes of vertical sites have been popping up and grabbing the geotargeted ads that could theoretically go to newspapers. In response, design and business consultant Alan Jacobsen – who last year developed RealPeopleRealStuff, an online video classifieds site — is reworking newspapers so they can build their own vertical sites on the go. The idea …continue reading »

Categories: Newspapers, Verticals

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Sep 10
2009

Parking Data Ventures Teams with 6 Parking Cos

The next big vertical is…parking? Parking Data Ventures has been created to tackle all things parking. The five person, Baltimore-based service has created a database of 10,000 parking locations. It has partnered with six of the largest parking lot companies in the U.S. and Canada, and has info for 15+ other leading parking companies. It …continue reading »

Categories: Local Search, Mapping, Mobile, Verticals

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Sep 3
2009

Centro Sees Upturn with Growth of Regional Advertising

Centro, the media planner that tries to “simplify the entire local online media buying process for agencies and media partners,” took a hit from auto advertising last year. But it has continued to grow overall, thanks to gains in regional-and-political advertising. The 112 person, Chicago-based company now has 11 regional offices and was named to …continue reading »

Categories: Sales Channels, Verticals

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Sep 1
2009

Internet Broadcasting: Verticals Key to TV Stations’ Online Success

TV stations can only grow their Internet businesses by leveraging their local credentials and focusing on vertical categories such as automotive and health. That’s the word from Internet Broadcasting’s President and CEO David Lebow, the former AOL Media Networks exec who was interviewed by TV NewsCheck’s Harry Jessell. Minneapolis-based IB, which is partially owned by …continue reading »

Categories: TV/Radio, Verticals

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Aug 27
2009

TheLaw.TV Provides Online Infomercials for Local Attorneys

Online video is increasingly being segmented into vertical themes, creating on demand networks for specific subjects. The latest network to launch is “Thelaw.tv,” a legal site that, according to reporting in TV NewsCheck, uses former broadcast talent to product legal advice snippets with local lawyers. The lawyers pay $5,000 for the infomercial, and a year …continue reading »

Categories: Verticals

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Jul 22
2009

Idearc’s EveryCarListed.com Debuts ‘All Video’ Car Listings

EveryCarListed.com, a 25 person car portal quietly acquired by Idearc in February, has formally rolled out its new look-and-feel. It includes an unprecedented effort to provide videos of every car on the site. The site currently has two million car listings, with one million listings already attached to videos. The site will be “all video” …continue reading »

Categories: Classifieds, Google, Verticals, Video, Yellow Pages

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