Peter Krasilovsky's

Local Onliner

Jan 6
2010

PBS Survey: Schools Rapidly Adopting Online Media

Schools aren’t always appreciated as the linchpin for new media adoption. But Apple successfully focused on the education market to gain a foothold. So did AOL. In our view, an understanding of new media adoption by schools is critical to getting the big picture. That’s why we watch the annual PBS survey of schools and …continue reading »

Categories: Research, Technology, TV/Radio

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Oct 28
2009

Kuni BMW Leverages Local/Social: 4,690 Facebook ‘Fans’

For those that doubt that social media can play an effective role in local business marketing, check out Kuni BMW, which is based in Beaverton, OR. The dealership has a headstart with its nameplate – BMW owners are well known for their sense of community. Many still flash each other’s headlights when they pass each …continue reading »

Categories: Social Media, Verticals, Video

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Apr 7
2009

NAA 2009: McKinsey Details Newspaper Opportunity with SMBs

McKinsey & Co. Consultant Ali Kesharvarz, speaking at The NAA Annual Convention in San Diego, said he believes that newspapers can add 20 percent to their online revenues by pushing harder on small business accounts. McKinsey has been working on an SMB project with seven newspaper companies since last fall. The primary challenge is for …continue reading »

Categories: Google, HyperLocal, Newspapers, Research, Sales Channels, Video

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Dec 30
2008

2008: The Year That Was

We’re out with our predictions for 2009. But what’s the final word for 2008? Truly, it was a very stimulating and thoughtful year for our local media and commerce industry. But speaking for myself, it’s hard to say whether it was a good year, especially with fresh layoffs that we are hearing about every day. …continue reading »

Categories: Classifieds, Google, HyperLocal, Local Search, Mapping, Misc, Mobile, Money, Newspapers, Sales Channels, Shopping/Transactions, Technology, Verticals, Video, Yellow Pages

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Oct 14
2008

Angie’s List Giving Away Flip VideoCams for 15 Reviews

Getting people to submit reviews is hard. We’ve seen incentives such as $5 coffee cards (a lot), $10 gas cards, and direct donations to charity (InsiderPages‘ current model). People complain that reports that are stimulated by such efforts aren’t as carefully done, and they tend to be for restaurants and bars. There are usually few …continue reading »

Categories: Classifieds, HyperLocal, Misc, Verticals, Video

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Sep 24
2008

Just Announced: Big Time Lineup for ILM 08, Silicon Valley

OK, we’ve got the format(s) and “best and brightest” speaker roster set for Interactive Local Media: Extending Local Channels, which is Nov. 19-21 in Santa Clara, next to San Jose. At the top of the list is Angie Hicks, “the Angie” from Angie’s List, and Rodney Rice from ServiceMagic. They’ll tell it all during one-on-one …continue reading »

Categories: Classifieds, Conferences, Google, HyperLocal, Local Search, Mapping, Misc, Mobile, Money, Newspapers, Research, Sales Channels, Shopping/Transactions, Technology, TV/Radio, Verticals, Video, Yahoo, Yellow Pages

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Sep 22
2008

Comcast Teams with Mixpo in Push for Online Video

Comcast, the nation’s largest cable TV company, is set to upsell its vast body of video advertisers via a new deal with Mixpo, the Seattle-based venture backed company dedicated to making video “actionable” across multiple platforms. For Mixpo, the deal represents its first foray into cable. It already has deals with several newspapers, including The …continue reading »

Categories: HyperLocal, Newspapers, Video

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