Peter Krasilovsky's

Local Onliner

Jul 1
2009

Some Perspective on High Churn Rates

Are small businesses really churning from search packages in droves surpassing 60 percent per year? That’s the contention of a recent report, and has important implications (i.e. that the value added reseller industry isn’t sustainable). To learn more, we talked with leaders from G5 Search Marketing, Marchex, Matchcraft, WebVisible and Yodle. Highlights from our discussions …continue reading »

Categories: Google, Local Search, Research, Sales Channels

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May 26
2009

‘Brand Affinity’ Localizes Online Endorsements by Athletes

Aggregating promotions so that local businesses can logistically compete with national players has been a challenge. ePrize has done it for high priced prizes such as cars. Now Brand Affinity Technologies is making it possible for local businesses to acquire paid endorsements by major athletes. The effort has special resonance for local marketers that want …continue reading »

Categories: Misc, Sales Channels, Video

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Apr 28
2009

Clickable Aims Local, Focuses on ‘Scaleable’ Sales Solutions

Clickable, a third party online search manager, says that local search packages are too heavily marked up, with too little emphasis on conversions. It is re-aiming to fix these problems with a “highly scaleable” local solution for publishers and resellers. The “Clickable Platform” is supported by an 85 person team, of which 55 are dedicated …continue reading »

Categories: Classifieds, Google, HyperLocal, Local Search, Misc, Sales Channels

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Nov 4
2008

Implications of The SpotRunner Layoffs

Spotrunner announced that it is laying off 115 people, or less than 30 percent of its staff. It confirmed that a big chunk of the layoffs are coming from its local sales division, formerly known as Weblistic. Company officials say they are getting mean and lean for the recession, but that it has significant cash …continue reading »

Categories: Google, Local Search, Sales Channels, Video

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Oct 24
2008

American Classifieds Adds WebVisible’s Search Solutions

Are the small business “home and trade service” advertisers that populate PennySaver and American Classifieds a good bet to buy search packages? That’s the question being posed by American Classifieds, the second largest classifieds publisher franchise with 6,000 editions. The company signed this summer with WebVisible to provide search tools and sales training for 600 …continue reading »

Categories: Classifieds, Local Search, Sales Channels

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Mar 17
2008

WebVisible Lands $12 Million; Emphasizes Integrated SMB Solutions

The small business advertising arms race has gotten hotter in recent weeks, as companies eye a chance to add Google and Yahoo search solutions, and other services to small business marketing budgets once totally contained by Yellow Pages. First we had ReachLocal’s $305 million valuation based on a $55 million round of financing, sparking the …continue reading »

Categories: Classifieds, Google, Local Search, Money, Newspapers, Sales Channels, TV/Radio, Verticals, Yahoo, Yellow Pages

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